Unit of competency details

BSBMKG413 - Promote products and services (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Supersedes and is equivalent to BSBMKG413A - Promote products and servicesUpdated to meet Standards for Training Packages 24/Mar/2015

Training packages that include this unit

CodeTitleSort Table listing Training packages that include this unit by the Title columnRelease
TAE - Training and Education Training PackageTraining and Education Training Package 2.0-2.1 
SHB - Hairdressing and Beauty Services Training PackageHairdressing and Beauty Services Training Package 2.0-3.0 
MST - Textiles, Clothing and FootwearTextiles, Clothing and Footwear 1.0-1.1 
MSF - Furnishing Training PackageFurnishing Training Package 2.0-3.1 
ICP - Printing and Graphic ArtsPrinting and Graphic Arts 1.0-2.0 
HLT - HealthHealth 2.0-4.1 
CUA - Creative Arts and Culture Training PackageCreative Arts and Culture Training Package 2.0-3.0 
CPP07 - Property Services Training PackageProperty Services Training Package 14.4-14.5 
CHC - Community ServicesCommunity Services 2.0-3.0 
BSB - Business Services Training PackageBusiness Services Training Package 1.0-3.0 

Qualifications that include this unit

CodeTitleSort Table listing Qualifications that include this unit by the Title columnRelease
TAE40116 - Certificate IV in Training and AssessmentCertificate IV in Training and Assessment 
SHB40216 - Certificate IV in HairdressingCertificate IV in Hairdressing 
MST50116 - Diploma of Applied Fashion Design and MerchandisingDiploma of Applied Fashion Design and Merchandising 1-2 
MSF30613 - Certificate III in Soft FurnishingCertificate III in Soft Furnishing 2-3 
ICP50115 - Diploma of Printing and Graphic ArtsDiploma of Printing and Graphic Arts 1-2 
ICP40115 - Certificate IV in Printing and Graphic ArtsCertificate IV in Printing and Graphic Arts 
HLT57415 - Diploma of AudiometryDiploma of Audiometry 
HLT47415 - Certificate IV in AudiometryCertificate IV in Audiometry 
CUA51015 - Diploma of Screen and MediaDiploma of Screen and Media 
CUA41115 - Certificate IV in Photography and Photo ImagingCertificate IV in Photography and Photo Imaging 
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SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  30/Jul/2015 
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Unit Of competency

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.


This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.

It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements

1.2 Plan and schedule promotional activities according to the marketing needs of the organisation

1.3 Determine overall promotional objectives in consultation with designated individuals and groups

1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources

1.5 Develop action plans to provide details of products and services being promoted

2. Coordinate promotional activities

2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals

2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel

2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation

2.4 Use networks to assist in the implementation of promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services

3.2 Assess effectiveness of planning processes to identify possible improvements in future activities

3.3 Collect feedback and provide to personnel and agencies involved in promotional activity

3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.


Performance Criteria 



1.1, 3.1

  • Interprets, analyses and collates textual information relevant to promotional activities from a range of sources


1.2, 1.5, 2.3, 3.1, 3.3, 3.5

  • Uses clear and specific language to develop formal and informal documents for different audiences in accordance with organisational requirements

Oral Communication

1.3, 2.3, 3.3, 3.5

  • Actively participates in verbal exchanges of ideas and elicits the views and opinions of others by listening and questioning
  • Uses clear and specific language to clarify, explain and present information relating to the promotional activity


1.4, 1.5, 3.1, 3.3, 3.4, 3.5

  • Classifies, analyses and compares numeric information, including costs and timelines, relevant to the promotional activity

Navigate the world of work


  • Adheres to legislative requirements and organisational policies and procedures

Interact with others

1.3, 2.3, 2.4, 3.3, 3.5

  • Selects and uses appropriate conventions and protocols with a range of stakeholders to project a professional image while seeking or sharing information
  • Recognises the importance of building rapport to establish and maintain positive working relationships

Get the work done

1.2, 1.2, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5

  • Sequences and schedules complex activities, monitors implementation and manages relevant communication
  • Uses systematic, analytical processes in complex, non-routine situations, gathering relevant information and identifying and evaluating options against agreed requirements
  • Evaluates effectiveness of decisions in terms of how well they meet stated goals
  • Uses a range of digital tools to access data, and to extract, organise, integrate and share relevant information

Unit Mapping Information

Code and title 

current version 

Code and title 

previous version 


Equivalence status 

BSBMKG413 Promote products and services

BSBMKG413A Promote products and services

Updated to meet Standards for Training Packages

Equivalent unit


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10


Assessment requirements

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • identify the context for the promotional activities including:
  • relevant legislation/regulations
  • organisation’s goals, objectives, systems, policies and procedures
  • budget and timelines
  • marketing needs and, if defined, marketing plans
  • objectives of the promotional activities
  • consult with relevant stakeholders to plan promotional activities to meet objectives, budget and timelines
  • coordinate promotional activities including:
  • allocation of personnel, roles and responsibilities
  • sourcing other resources and promotional products as appropriate
  • use of networks and relationships
  • analyse feedback and data to evaluate the effectiveness of planning processes and promotional activities and make recommendations on future directions of promotional activities.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline the legislative and regulatory context of the organisation as relevant to the marketing plan
  • outline the planning processes for organising promotional activities
  • explain the organisation’s marketing objectives and how they support the overall business objectives
  • explain how common promotional activities could be used to support the marketing objectives with reference to
  • advertising
  • client functions
  • employee functions
  • media announcements
  • product launches
  • web pages.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • relevant legislation, regulations, standards and codes
  • relevant workplace documentation and resources
  • case studies and, where possible, real situations
  • interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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