Qualification details

BSB42415 - Certificate IV in Marketing and Communication (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 14/Jan/2016

Usage recommendation:
Supersedes BSB40115 - Certificate IV in AdvertisingQualifications merged to better fit industry practices 13/Jan/2016
Supersedes BSB41315 - Certificate IV in MarketingQualifications merged to better fit industry practices 13/Jan/2016

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssential
BSBADV402 - Conduct pre-campaign testingConduct pre-campaign testing Elective
BSBADV403 - Monitor advertising productionMonitor advertising production Elective
BSBADV404 - Schedule advertisementsSchedule advertisements Elective
BSBADV405 - Perform media calculationsPerform media calculations Elective
BSBADV406 - Buy and monitor mediaBuy and monitor media Elective
BSBADV407 - Apply media analysis and processing toolsApply media analysis and processing tools Elective
BSBADV408 - Review advertising media optionsReview advertising media options Elective
BSBCMM401 - Make a presentationMake a presentation Core
BSBCRT401 - Articulate, present and debate ideasArticulate, present and debate ideas Core
BSBCUS401 - Coordinate implementation of customer service strategiesCoordinate implementation of customer service strategies Elective
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SchemeCodeClassification value
ANZSCO Identifier 511000 Contract, Program And Project Administrators 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 511 Certificate IV 
Taxonomy - Industry Sector N/A Advertising and Marketing,Local Government Administration,Business Administration 
Taxonomy - Occupation N/A Marketing Coordinator,Community Relations Team Leader (Local Government),Media Assistant,Sales Administrator,Copywriter,Media Planner,Direct Marketing Officer,Analyst,Promotions Assistant Manager,Assistant Account Manager (Advertising),Marketing Officer,Advertising Account Coordinator,Market Research Assistant,Public Relations Officer,Assistant Advertising Account Planner 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 511000 Contract, Program And Project Administrators 24/Jun/2016 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 24/Jun/2016 
Qualification/Course Level of Education Identifier 511 Certificate IV 14/Jan/2016 
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Modification History



Release 1

This qualification first released with BSB Business Services Training Package Version 2.0.

Qualification Description

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Licensing/Regulatory Information  

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements


Packaging Rules

Total number of units = 12 

5 core units  plus

7 elective  units, of which:

  • 6 elective units must be selected from the electives listed below
  • the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units 

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units 

BSBADV402 Conduct pre-campaign testing

BSBADV403 Monitor advertising production

BSBADV404 Schedule advertisements

BSBADV405 Perform media calculations

BSBADV406 Buy and monitor media

BSBADV407 Apply media analysis and processing tools

BSBADV408 Review advertising media options

BSBCUS401 Coordinate implementation of customer service strategies

BSBFIA402 Report on financial activity

BSBINM401 Implement workplace information system

BSBIPR403 Protect and use brands and business identity

BSBLDR402 Lead effective workplace relationships

BSBMKG401 Profile the market

BSBMKG408 Conduct market research

BSBMKG409 Design direct response offers

BSBMKG410 Test direct marketing activities

BSBMKG411 Analyse direct marketing databases

BSBMKG413 Promote products and services

BSBMKG419 Analyse consumer behaviour

BSBMKG420 Create digital media user experiences

BSBMKG421 Optimise digital media impact

BSBPRO401 Develop product knowledge

BSBPUB402 Develop public relations campaigns

BSBPUB403 Develop public relations documents

BSBRES401 Analyse and present research information

BSBWRT401 Write complex documents

CUAWRT401 Edit texts

CUAWRT402 Write extended stories

Qualification Mapping Information

Code and title  

current version 

Code and title 

previous version 


Equivalence status 

BSB42415 Certificate IV in Marketing and Communication

BSB40115 Certificate IV in Advertising

BSB41315 Certificate IV in Marketing

Qualifications merged to better fit industry practices

No equivalent qualification


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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