Qualification details

BSB40115 - Certificate IV in Advertising (Release 1)


Usage recommendation:
Supersedes and is equivalent to BSB40107 - Certificate IV in AdvertisingUpdated to meet Standards for Training Packages. 24/Mar/2015
Is superseded by BSB42415 - Certificate IV in Marketing and CommunicationQualifications merged to better fit industry practices 13/Jan/2016

ReleaseRelease date
1 1 (this release) 25/Mar/2015

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnUsage RecommendationSort Table listing Units of Competency by the Usage Recommendation columnEssentialSort Table listing Units of Competency by the Essential column
BSBPUB401 - Develop and apply knowledge of public relations industryDevelop and apply knowledge of public relations industrySupersededElective
BSBFIA402 - Report on financial activityReport on financial activitySupersededElective
BSBADV407 - Apply media analysis and processing toolsApply media analysis and processing toolsSupersededElective
BSBADV507 - Develop a media planDevelop a media planSupersededElective
BSBMKG414 - Undertake marketing activitiesUndertake marketing activitiesSupersededElective
BSBADV503 - Coordinate advertising researchCoordinate advertising researchSupersededElective
BSBMKG413 - Promote products and servicesPromote products and servicesSupersededElective
BSBADV406 - Buy and monitor mediaBuy and monitor mediaSupersededElective
BSBREL402 - Build client relationships and business networksBuild client relationships and business networksSupersededElective
BSBADV404 - Schedule advertisementsSchedule advertisementsSupersededCore
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SchemeCodeClassification value
ANZSCO Identifier 225111 Advertising Specialist 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 511 Certificate IV 
Taxonomy - Industry Sector N/A Advertising and Marketing 
Taxonomy - Occupation N/A Media Assistant,Assistant Account Manager (Advertising),Media Planner,Advertising Account Coordinator,Copywriter,Assistant Advertising Account Planner 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 225111 Advertising Specialist 30/Jul/2015 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 30/Jul/2015 
Qualification/Course Level of Education Identifier 511 Certificate IV 25/Mar/2015 
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Modification History



Release 1

This qualification first released with BSB Business Services Training Package Version 1.0.

Qualification Description

This qualification is suitable for those who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior advertising practitioners.

Licensing/Regulatory Information 

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements


Packaging Rules

Total number of units = 10 

5 core units  plus

5 elective units , of which:

  • 3 of the elective units must be selected from the elective units listed below
  • 2 elective units may be selected from elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package
  • if not listed below, one unit may be selected from either a Certificate III or Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units 

BSBADV402 Conduct pre-campaign testing

BSBADV403 Monitor advertising production

BSBADV404 Schedule advertisements

BSBMKG401 Profile the market

BSBMKG402 Analyse consumer behaviour for specific markets

Elective Units 

BSBADM409 Coordinate business resources

BSBADV405 Perform media calculations

BSBADV406 Buy and monitor media

BSBADV407 Apply media analysis and processing tools

BSBADV408 Review advertising media options

BSBADV503 Coordinate advertising research

BSBADV507 Develop a media plan

BSBADV509 Create mass print media advertisements

BSBADV510 Create mass electronic media advertisements

BSBCMM401 Make a presentation

BSBCUS401 Coordinate implementation of customer service strategies

BSBCUS402 Address customer needs

BSBCRT501 Originate and develop concepts

BSBFIA402 Report on financial activity

BSBITS401 Maintain business technology

BSBMKG408 Conduct market research

BSBMKG409 Design direct response offers

BSBMKG412 Conduct e-marketing communications

BSBMKG413 Promote products and services

BSBMKG414 Undertake marketing activities

BSBMKG523 Design and develop an integrated marketing communication plan

BSBPUB401 Develop and apply knowledge of public relations industry

BSBPUB402 Develop public relations campaigns

BSBPUB403 Develop public relations documents

BSBPRO401 Develop product knowledge

BSBREL401 Establish networks

BSBREL402 Build client relationships and business networks

BSBRES401 Analyse and present research information

BSBRSK401 Identify risk and apply risk management processes

BSBSUS301 Implement and monitor environmentally sustainable work practices

BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements

BSBWRT401 Write complex documents

BSBWRT501 Write persuasive copy

CUFWRT401A Edit text

CUFWRT402A Write extended stories

Qualification Mapping Information

Code and title 

current version 

Code and title 

previous version 


Equivalence status 

BSB40115 Certificate IV in Advertising

BSB40107 Certificate IV in Advertising

Updated to meet Standards for Training Packages

Equivalent qualification


Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10