Modification History
|
Release |
Comments |
|
Release 1 |
This qualification first released with BSB Business Services Training Package Version 1.0. |
Qualification Description
This qualification is suitable for those who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior advertising practitioners.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Nil
Packaging Rules
Total number of units = 10
5 core units plus
5 elective units , of which:
- 3 of the elective units must be selected from the elective units listed below
- 2 elective units may be selected from elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package
- if not listed below, one unit may be selected from either a Certificate III or Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBADV402 Conduct pre-campaign testing
BSBADV403 Monitor advertising production
BSBADV404 Schedule advertisements
BSBMKG401 Profile the market
BSBMKG402 Analyse consumer behaviour for specific markets
Elective Units
BSBADM409 Coordinate business resources
BSBADV405 Perform media calculations
BSBADV406 Buy and monitor media
BSBADV407 Apply media analysis and processing tools
BSBADV408 Review advertising media options
BSBADV503 Coordinate advertising research
BSBADV507 Develop a media plan
BSBADV509 Create mass print media advertisements
BSBADV510 Create mass electronic media advertisements
BSBCMM401 Make a presentation
BSBCUS401 Coordinate implementation of customer service strategies
BSBCUS402 Address customer needs
BSBCRT501 Originate and develop concepts
BSBFIA402 Report on financial activity
BSBITS401 Maintain business technology
BSBMKG408 Conduct market research
BSBMKG409 Design direct response offers
BSBMKG412 Conduct e-marketing communications
BSBMKG413 Promote products and services
BSBMKG414 Undertake marketing activities
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPUB401 Develop and apply knowledge of public relations industry
BSBPUB402 Develop public relations campaigns
BSBPUB403 Develop public relations documents
BSBPRO401 Develop product knowledge
BSBREL401 Establish networks
BSBREL402 Build client relationships and business networks
BSBRES401 Analyse and present research information
BSBRSK401 Identify risk and apply risk management processes
BSBSUS301 Implement and monitor environmentally sustainable work practices
BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements
BSBWRT401 Write complex documents
BSBWRT501 Write persuasive copy
CUFWRT401A Edit text
CUFWRT402A Write extended stories
Qualification Mapping Information
|
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
|
BSB40115 Certificate IV in Advertising |
BSB40107 Certificate IV in Advertising |
Updated to meet Standards for Training Packages |
Equivalent qualification |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
