Modification History
Not applicable.
Unit Descriptor
Unit descriptor |
This unit covers skills and knowledge required to plan and implement promotional strategies within community pharmacies. It covers establishing customer profiles, and developing, implementing and evaluating promotional strategies. |
Application of the Unit
Application of the unit |
This unit supports front-of-store sales work roles and is carried out under direction of a pharmacist. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Prerequisite units |
Nil |
Employability Skills Information
Employability skills |
The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
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1 |
Identify market characteristics. |
1.1 |
Identify demographics of target customer group. |
1.2 |
Identify products and services to meet market opportunities. |
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1.3 |
Develop promotional strategies in collaboration with relevant individuals and groups. |
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2 |
Develop promotional strategies. |
2.1 |
Evaluate strengths and weaknesses of existing promotional strategies . |
2.2 |
Develop promotional strategies according to pharmacy business and marketing strategies and legislative requirements. |
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3 |
Identify and secure required resources. |
3.1 |
Select resources appropriate for the venue, product and needs of customers. |
3.2 |
Liaise with product suppliers to ensure availability of promotional resources to meet promotional timeframes. |
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3.3 |
Secure resources within budget allocation. |
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4 |
Implement promotional strategy |
4.1 |
Design and position display according to visual merchandising principles. |
4.2 |
Ensure that product advertising occurs according to legislative requirements and pharmacy policy and procedures. |
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5 |
Evaluate promotional strategies. |
5.1 |
Evaluate promotional strategies against sales turnover, customer feedback and pharmacy promotional standards. |
5.2 |
Review and report on strategies to take advantage of opportunities for improvement. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit:
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The following knowledge must be assessed as part of this unit:
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Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure:
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Methods of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Assessing employability skills |
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification. |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. |
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Promotional strategies must comply with: |
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Promotional strategies may take account of: |
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Existing promotional strategies may include: |
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Promotional resources may include: |
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Promotions may include: |
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Unit Sector(s)
Sector |
Community Pharmacy |
Competency field
Competency field |
Pharmacy Merchandising |