Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Apply knowledge of the public relations industry

1.1 Seek information on the structure and operation of the public relations industry

1.2 Identify and access sources of information on the public relations industry

1.3 Obtain information on public relations industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the public relations industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Conduct strategic communications management planning

3.1 Establish purpose and processes for setting organisation objectives

3.2 Identify and apply appropriate planning and measurement tools to organisation objectives

3.3 Develop critical success factors for the communications

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Skill 

Performance 

Criteria 

Description 

Learning

4.1

• Identifies and evaluates information from external sources to assist in clarifying and extending knowledge

Reading

1.2-1.4, 2.1, 3.1, 3.2, 4.2

• Interprets business and market data from relevant sources to determine and adhere to requirements and procedures

Writing

3.1-3.3, 4.3

• Uses clear, accurate and relevant language to develop measurement tools and complete documentation in a range of styles for a range of audiences

Oral Communication

1.1, 1.3, 1.4, 2.1, 4.3

• Clearly articulates instructions and information using relevant language suitable to diverse audiences
• Employs listening and questioning techniques to clarify information and confirm understanding

Navigate the world of work

1.1, 1.2, 4.2

• Develops relevant skills and knowledge to remain up-to-date with current trends

Interact with others

4.3

• Fosters positive relationships with others and maintains open communication

Get the work done

1.5, 2.2, 3.1, 3.3, 4.4

• Prioritises and completes tasks within a set timeline
• Recognises and applies new knowledge to the decision-making process

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBPUB401 Develop and apply knowledge of public relations industry

BSBPUB401A Develop and apply knowledge of public relations industry

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.