Qualification details

BSB41315 - Certificate IV in Marketing (Release 1)


Usage recommendation:
Supersedes and is equivalent to BSB41307 - Certificate IV in MarketingUpdated to meet Standards for Training Packages. 24/Mar/2015
Is superseded by BSB42415 - Certificate IV in Marketing and CommunicationQualifications merged to better fit industry practices 13/Jan/2016

Release Status:
ReleaseRelease date
1 1 (this release) 25/Mar/2015

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleEssentialSort Table listing Units of Competency by the Essential column
BSBADV405 - Perform media calculationsPerform media calculationsElective
BSBCMM401 - Make a presentationMake a presentationCore
BSBCUS402 - Address customer needsAddress customer needsElective
BSBCUS403 - Implement customer service standardsImplement customer service standardsElective
BSBEBU401 - Review and maintain a websiteReview and maintain a websiteElective
BSBFIM501 - Manage budgets and financial plansManage budgets and financial plansElective
BSBINT401 - Research international business opportunitiesResearch international business opportunitiesElective
BSBITA401 - Design databasesDesign databasesElective
BSBITU301 - Create and use databasesCreate and use databasesElective
BSBLDR402 - Lead effective workplace relationshipsLead effective workplace relationshipsElective
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SchemeCodeClassification value
ANZSCO Identifier 225113 Marketing Specialist 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 511 Certificate IV 
Taxonomy - Industry Sector N/A Advertising and Marketing,Local Government Administration,Business Administration 
Taxonomy - Occupation N/A Market Research Assistant,Sales Administrator,Marketing Officer,Marketing Coordinator,Analyst,Community Relations Team Leader (Local Government),Public Relations Officer,Direct Marketing Officer,Promotions Assistant Manager 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 225113 Marketing Specialist 30/Jul/2015 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 30/Jul/2015 
Qualification/Course Level of Education Identifier 511 Certificate IV 25/Mar/2015 
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Modification History



Release 1

This qualification first released with BSB Business Services Training Package Version 1.0.

Qualification Description

This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers.

They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner.

Licensing/Regulatory Information 

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements


Packaging Rules

Total number of units = 10 

4 core units  plus

6 elective units , of which:

  • 3 of the elective units must be selected from the elective units listed below
  • 3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level
  • if not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units 

BSBCMM401 Make a presentation

BSBMKG401 Profile the market

BSBMKG402 Analyse consumer behaviour for specific markets

BSBMKG408 Conduct market research

Elective Units 

BSBADV405 Perform media calculations

BSBCUS402 Address customer needs

BSBCUS403 Implement customer service standards

BSBEBU401 Review and maintain a website

BSBFIM501 Manage budgets and financial plans

BSBINT401 Research international business opportunities

BSBITA401 Design databases

BSBITU301 Create and use databases

BSBLDR402 Lead effective workplace relationships

BSBMKG409 Design direct response offers

BSBMKG410 Test direct marketing activities

BSBMKG411 Analyse direct marketing databases

BSBMKG412 Conduct e-marketing communications

BSBMKG413 Promote products and services

BSBMKG414 Undertake marketing activities

BSBMKG415 Research international markets

BSBMKG416 Market goods and services internationally

BSBPRO401 Develop product knowledge

BSBPUB401 Develop and apply knowledge of public relations industry

BSBPUB402 Develop public relations campaigns

BSBPUB403 Develop public relations documents

BSBREL401 Establish networks

BSBREL402 Build client relationships and business networks

BSBRES401 Analyse and present research information

BSBRSK401 Identify risk and apply risk management processes

BSBSLS407 Identify and plan sales prospects

BSBSLS408 Present, secure and support sales solutions

BSBSUS301 Implement and monitor environmentally sustainable work practices

BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements

BSBWRT401 Write complex documents

Qualification Mapping Information

Code and title 

current version 

Code and title 

previous version 


Equivalence status 

BSB41315 Certificate IV in Marketing

BSB41307 Certificate IV in Marketing

Updated to meet Standards for Training Packages

Equivalent qualification


Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10