Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 3.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Set measurable indicators for user experience

1.1 Identify factors that impact on user experience in accordance with organisational strategies

1.2 Research and document user expectations in accordance with organisational policies and procedures

1.3 Create and document key observable and measurable criteria for demonstrating effective user experiences, clarifying with relevant personnel where necessary

1.4 Establish systems and processes to collect data on user experiences in accordance with organisational policies and procedures, and relevant legislation

2. Design user interaction

2.1 Identify and document features and information critical to effective user interaction and list in order of priority

2.2 Research new and emerging digital technologies and platforms that facilitate user interaction in a way that is relevant to the task

2.3 Select most appropriate digital technology/platform in accordance with organisational policies and procedures and aligned to identified user needs

2.4 Define interaction patterns and establish interface behaviour relevant to the product, brand or organisation for selected technology/platform

3. Design user interfaces

3.1 Assess and evaluate existing user interfaces against design requirements

3.2 Devise and develop site, application maps, and content inventory

3.3 Storyboard user transactions, navigation, access and egress options

3.4 Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms, assessing against organisational strategies and identified user priorities

4.Test user interfaces

4.1 Create an actual, prototype or virtualised test environment

4.2 Model expected user behaviours against specified user stories

4.3 Incorporate real-time user feedback, where available and appropriate

4.4 Revise metrics, interaction and interface designs, in response to testing, in order to better meet identified user requirements

Skill 

Description 

Reading

• Identifies, analyses and evaluates complex textual information to determine organisational, legislative and regulatory requirements, as well as trends and user expectations

Writing

• Researches, plans and prepares documentation using format and language appropriate to context, organisational requirements and audience
• Uses graphical representations and mapping to enable holistic visualisations of complex systems

Numeracy

• Establishes data systems and graphical schematics to capture, monitor, measure and test the user experience

Navigate the world of work

• Develops, monitors and modifies organisational policies and procedures in accordance with legislative requirements and organisation goals

Interact with others

• Selects and uses appropriate conventions and protocols when communicating with internal and external stakeholders to seek or share information

Get the work done

• Plans and organises information and complex tasks in a logical sequence, effectively managing workload
• Makes decisions by systematically analysing information, identifying and evaluating options against set criteria, and choosing most appropriate option
• Uses understanding of digital world to create effective, relevant, user experiences

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG534 Design effective digital user experiences

BSBMKG524 Design effective user experiences

Updates to title, elements, performance criteria and assessment requirements

Equivalent unit.

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 3.0.