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Qualification details

BSB52415 - Diploma of Marketing and Communication (Release 2)

Summary

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Supersedes BSB50115 - Diploma of AdvertisingQualifications merged to better fit industry practices 13/Jan/2016
Is superseded by BSB50620 - Diploma of Marketing and Communication 18/Oct/2020
Supersedes BSB51215 - Diploma of MarketingQualifications merged to better fit industry practices 13/Jan/2016

Releases:
ReleaseRelease date
2 (this release) 27/Sep/2018
(View details for release 1) 14/Jan/2016


Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnUsage RecommendationSort Table listing Units of Competency by the Usage Recommendation columnEssentialSort Table listing Units of Competency by the Essential column
BSBIPR501 - Manage intellectual property to protect and grow businessManage intellectual property to protect and grow businessSupersededElective
BSBMKG506 - Plan market researchPlan market researchSupersededElective
BSBPUB501 - Manage the public relations publication processManage the public relations publication processSupersededElective
BSBPUB502 - Develop and manage complex public relations campaignsDevelop and manage complex public relations campaignsSupersededElective
BSBMKG536 - Develop strategies to monetise digital engagementDevelop strategies to monetise digital engagementSupersededElective
BSBMKG529 - Manage client accountManage client accountSupersededElective
BSBADV507 - Develop a media planDevelop a media planSupersededElective
BSBMKG509 - Implement and monitor direct marketing activitiesImplement and monitor direct marketing activitiesSupersededElective
BSBMKG519 - Plan and implement business-to-business marketingPlan and implement business-to-business marketingSupersededElective
BSBMKG520 - Manage compliance within the marketing legislative frameworkManage compliance within the marketing legislative frameworkSupersededElective
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Classifications

SchemeCodeClassification value
ANZSCO Identifier 225113 Marketing Specialist 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 421 Diploma 
Taxonomy - Industry Sector N/A Retail Management,Legal Administration,Advertising and Marketing,Education Administration 
Taxonomy - Occupation N/A Sales Manager,Paralegal,Marketing Coordinator,Marketing Team Leader,Public Relations Manager,Product Manager,International Marketing Coordinator (Education),Marketing Manager,Executive Assistant,International Marketing Manager (Education),Campaign Manager,Legal Services Support Officer 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 225113 Marketing Specialist 24/Jun/2016 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 24/Jun/2016 
Qualification/Course Level of Education Identifier 421 Diploma 14/Jan/2016 
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Modification History

Release 

Comments 

Release 2

This qualification first released with BSB Business Services Training Package Version 3.0.

Version created to update codes and titles in unit list.

Release 1

This qualification first released with BSB Business Services Training Package Version 2.0.

Qualification Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Licensing/Regulatory Information  

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Packaging Rules

Total number of units = 12 

3 core units  plus

9 elective  units, of which:

  • 8 elective units must be selected from the electives listed below
  • the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units 

BSBMKG507 Interpret market trends and developments

BSBMKG523 Design and develop an integrated marketing communication plan

BSBPMG522 Undertake project work

Elective Units 

BSBADV503 Coordinate advertising research

BSBADV507 Develop a media plan

BSBADV509 Create mass print media advertisements

BSBADV510 Create mass electronic media advertisements

BSBCRT501 Originate and develop concepts

BSBDES602 Research global design trends

BSBEBU511 Develop and implement an e-business strategy

BSBFIM501 Manage budgets and financial plans

BSBIPR501 Manage intellectual property to protect and grow business

BSBLDR502 Lead and manage effective workplace relationships

BSBMKG501 Identify and evaluate marketing opportunities

BSBMKG502 Establish and adjust the marketing mix

BSBMKG506 Plan market research

BSBMKG508 Plan direct marketing activities

BSBMKG509 Implement and monitor direct marketing activities

BSBMKG510 Plan e-marketing communications

BSBMKG514 Implement and monitor marketing activities

BSBMKG515 Conduct a marketing audit

BSBMKG518 Plan and implement services marketing

BSBMKG519 Plan and implement business-to-business marketing

BSBMKG520 Manage compliance within the marketing legislative framework

BSBMKG521 Plan and implement sponsorship and event marketing

BSBMKG522 Plan measurement of marketing effectiveness

BSBMKG528 Mine data to identify industry directions

BSBMKG529 Manage client account

BSBMKG530 Create distributed multiplatform digital advertisements

BSBMKG534 Design effective digital user experiences

BSBMKG535 Devise a seach engine optimisation strategy

BSBMKG536 Develop strategies to monitise digital engagement

BSBMKG537 Develop a social media engagement plan

BSBPUB501 Manage the public relations publication process

BSBPUB502 Develop and manage complex public relations campaigns

BSBPUB503 Manage fundraising and sponsorship activities

BSBPUB504 Develop and implement crisis management plans

BSBWRT501 Write persuasive copy

ICTGAM504 Manage interactive media production

Qualification Mapping Information

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSB52415 Diploma of Marketing and Communication

Release 2

BSB52415 Diploma of Marketing and Communication

Release 1

Updates to codes and titles in the unit list

Equivalent qualification

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10