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Unit of competency details

BSBMKG524 - Design effective user experiences (Release 1)

Summary

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Is superseded by and equivalent to BSBMKG534 - Design effective digital user experiences 26/Sep/2018

Releases:
ReleaseRelease date
1 1 (this release) 14/Jan/2016


Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  24/Jun/2016 
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Unit of competency

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 2.0.

Application

This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation.

It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish metrics for user experience

1.1 Identify and review relevant client or organisational requirements for user experience

1.2 Research and document user expectations

1.3 Prepare key observable and measurable criteria for effective user experiences

1.4 Establish systems and processes to collect data on user experiences

1.5 Recognise and design experiences within current legislation, regulation and organisational policy

2. Specify interaction design

2.1 Specify and prioritise features and information critical to the user interaction

2.2 Identify preferred technologies and platforms best suited to the interaction and user needs

2.3 Define interaction patterns relevant to the context

2.4 Establish interface behaviour relevant to the product, brand or organisation for identified platforms

2.5 Provide designs to achieve consistent and intuitive experiences

3. Design user interfaces

3.1 Assess and evaluate existing user interfaces against design requirements

3.2 Prepare site, application maps and content inventory

3.3 Storyboard user transactions, navigation, access and egress options

3.4 Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms

4.Test design

4.1 Establish an actual, prototype or virtualised test environment

4.2 Model expected user behaviours against specified user stories

4.3 Incorporate real-time user feedback where appropriate

4.4 Revise metrics, interaction and interface designs based on testing to better meet requirements

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill 

Performance 

Criteria 

Description 

Reading

1.1, 1.2, 1.5, 3.1, 3.4

  • Identifies, analyses and evaluates complex textual information to determine organisational, legislative and regulatory requirements, as well as trends and user expectations

Writing

1.2-1.4, 1.5, 2.1-2.3, 2.5, 3.1-3.4

  • Researches, plans and prepares documentation using format and language appropriate to context, organisational requirements and audience
  • Uses graphical representations and mapping to enable holistic visualisations of complex systems

Numeracy

1.4, 3.2, 4.4

  • Establishes data systems and graphical schematics to capture, monitor, measure and test the user experience

Navigate the world of work

1.1, 1.5, 3.1

  • Develops, monitors and modifies organisational policies and procedures in accordance with legislative requirements and organisation goals

Interact with others

2.5

  • Selects and uses appropriate conventions and protocols when communicating with internal and external stakeholders to seek or share information

Get the work done

1.1-1.5, 2.1-2-5, 3.1-3.4, 4.1-4.4

  • Plans and organises information and complex tasks in a logical sequence, effectively managing workload
  • Makes decisions by systematically analysing information, identifying and evaluating options against set criteria, and choosing most appropriate option
  • Uses understanding of digital world to create effective, relevant, user experiences

Unit Mapping Information

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG524 Design effective user experiences

Not applicable

New unit

No equivalent unit

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 2.0.

Performance Evidence

Evidence of the ability to:

  • interpret client requirements to identify user experience expectations
  • research user expectations
  • develop performance measures for user experiences
  • prepare data collection systems relevant to user experiences
  • evaluate digital technologies to implement user experiences
  • demonstrate expected user behaviour within a specific application
  • use current industry tools to prepare and test a digital user experience application.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • list current digital technologies and platforms used to engage users
  • compare common user usage patterns in the digital space
  • explain consistent and intuitive user experience design
  • describe the use of common industry tools to design and test user experiences.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to:

  • relevant legislation and regulations
  • communications equipment and technology
  • relevant workplace documentation and resources
  • case studies or, where possible, real situations
  • industry software packages and apps (where applicable).

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10