Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version first released with BSB Business Services Training Package Version 2.0. |
Application
This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation.
It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Development – Marketing
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Establish metrics for user experience |
1.1 Identify and review relevant client or organisational requirements for user experience 1.2 Research and document user expectations 1.3 Prepare key observable and measurable criteria for effective user experiences 1.4 Establish systems and processes to collect data on user experiences 1.5 Recognise and design experiences within current legislation, regulation and organisational policy |
2. Specify interaction design |
2.1 Specify and prioritise features and information critical to the user interaction 2.2 Identify preferred technologies and platforms best suited to the interaction and user needs 2.3 Define interaction patterns relevant to the context 2.4 Establish interface behaviour relevant to the product, brand or organisation for identified platforms 2.5 Provide designs to achieve consistent and intuitive experiences |
3. Design user interfaces |
3.1 Assess and evaluate existing user interfaces against design requirements 3.2 Prepare site, application maps and content inventory 3.3 Storyboard user transactions, navigation, access and egress options 3.4 Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms |
4.Test design |
4.1 Establish an actual, prototype or virtualised test environment 4.2 Model expected user behaviours against specified user stories 4.3 Incorporate real-time user feedback where appropriate 4.4 Revise metrics, interaction and interface designs based on testing to better meet requirements |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill |
Performance Criteria |
Description |
Reading |
1.1, 1.2, 1.5, 3.1, 3.4 |
|
Writing |
1.2-1.4, 1.5, 2.1-2.3, 2.5, 3.1-3.4 |
|
Numeracy |
1.4, 3.2, 4.4 |
|
Navigate the world of work |
1.1, 1.5, 3.1 |
|
Interact with others |
2.5 |
|
Get the work done |
1.1-1.5, 2.1-2-5, 3.1-3.4, 4.1-4.4 |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
BSBMKG524 Design effective user experiences |
Not applicable |
New unit |
No equivalent unit |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10