Unit of competency details

BSBMKG416 - Market goods and services internationally (Release 1)


Usage recommendation:
Supersedes and is equivalent to BSBMKG416A - Market goods and services internationallyUpdated to meet Standards for Training Packages 24/Mar/2015

Release Status:
ReleaseRelease date
1 1 (this release) 25/Mar/2015

Training packages that include this unit


SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  30/Jul/2015 
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Unit Of competency

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.


This unit describes the skills and knowledge required to market goods and services internationally in line with the organisation’s marketing plan and marketing strategy for a specified international target market.

It applies to individuals with a broad knowledge of marketing who contribute well-developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They provide leadership and guidance to others and have limited responsibility for the output of others.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select appropriate marketing activities

1.1 Access marketing plan and marketing strategy for specific international target market

1.2 Seek clarification as required, to interpret marketing plan and marketing strategy

1.3 Develop a potential range of marketing activities

1.4 Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken

1.5 Seek and obtain assistance as required, to select appropriate marketing activities

1.6 Document selected marketing activities with costs and rationale for selection and obtain approval for implementation

2. Implement international marketing activities

2.1 Prioritise marketing activities and obtain resources for their implementation

2.2 Brief others involved in marketing effort on their roles and responsibilities as members of a self-managed team to ensure success of marketing strategies

2.3 Implement promotional activities in accordance with marketing objectives and budgetary requirements

2.4 Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets

2.5 Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations

3. Monitor and review marketing performance

3.1 Monitor progress against performance, analyse performance gaps and take corrective action as required

3.2 Analyse over-performance against targets for trends, and set new targets

3.3 Encourage all staff involved in marketing activities to propose ways to improve marketing performance

3.4 Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes

3.5 Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing

3.6 Analyse changes in market phenomena for new business opportunities

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.


Performance Criteria 



1.1, 1.4, 2.3-2.5, 3.1, 3.2, 3.5, 3.6

  • Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirements


1.2, 1.3, 1.6, 2.2

  • Communicates with others using clear and detailed language to request specific information and brief relevant personnel
  • Integrates information from a number of sources to develop material that supports purposes and format of documentation using suitable grammatical structure and clear, logical language

Oral Communication

1.2, 1.5, 2.2, 3.3

  • Participates in a variety of spoken exchanges using suitable words and non-verbal features
  • Uses active listening and questioning to confirm requirements and understanding


1.4, 1.6, 2.3, 2.4, 3.1, 3.2

  • Collates and interprets numeric information to analyse trend data, targets and resource requirements

Navigate the world of work


  • Takes personal responsibility for adherence to legal and regulatory responsibilities relevant in own work context
  • Recognises and follows explicit and implicit protocols and meets expectations associated with own role

Interact with others

1.2, 1.5, 2.2, 2.4, 3.3

  • Selects appropriate form, channel and mode of communication for a specific purpose relevant to own role
  • Seeks assistance and guidance from others as required

Get the work done

1.1, 1.3, 1.4, 2.1, 2.3, 2.4, 3.1, 3.4-3.6

  • Develops plans to manage tasks with an awareness of how they may contribute to longer-term operational and strategic goals
  • Takes responsibility for outcomes of routine decisions related directly to own role
  • Recognises and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts
  • Evaluates outcomes of decisions to identify opportunities for improvement

Unit Mapping Information

Code and title 

current version 

Code and title 

previous version 


Equivalence status 

BSBMKG416 Market goods and services internationally

BSBMKG416A Market goods and services internationally

Updated to meet Standards for Training Packages

Equivalent unit


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10


Assessment requirements

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • implement TWO culturally appropriate marketing and promotional activities
  • monitor market performance
  • identify and make improvements to marketing activities and strategies.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • identify and describe key provisions of relevant legislation, codes of practice and national standards that affect business operations
  • discuss organisational client relationship strategy
  • analyse marketing concepts, principles and strategies
  • analyse evaluation and monitoring principles and strategies.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • office equipment and resources
  • relevant workplace documentation
  • case studies and, where possible, real situations.

Assessors must satisfy NVR/AQTF assessor requirements.


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10