Modification History
Not applicable.
Unit Descriptor
Unit descriptor |
This unit describes the performance outcomes, skills and knowledge required to profile a retail market. |
Application of the Unit
Application of the unit |
This unit involves reviewing the image of the store, researching market demands, profiling store customers and implementing methods to attract customers to the store. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Prerequisite units |
Nil |
Employability Skills Information
Employability skills |
The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
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1 |
Review the image of the store. |
1.1 |
Analyse the components of the store image . |
1.2 |
Access and analyse relevant store documentation in relation to store image. |
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1.3 |
Promote the store image in an appropriate manner. |
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2 |
Research market demands for the store. |
2.1 |
Select an appropriate area for research of market demands. |
2.2 |
Use appropriate market research techniques according to store policy . |
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2.3 |
Plan market research according to store policy and procedures. |
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2.4 |
Collect, analyse and present data in an appropriate manner. |
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3 |
Profile the store's customers. |
3.1 |
Research the demography of the store's customers . |
3.2 |
Develop a demographic profile . |
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3.3 |
Access information about changing trends and relate to customer demands . |
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4 |
Implement methods to attract customers to store. |
4.1 |
Access and analyse information about the customer. |
4.2 |
Generate ideas to develop methods for attracting customers . |
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4.3 |
Select and develop a suitable idea in collaboration with others in the organisation. |
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4.4 |
Present and discuss the idea with relevant personnel . |
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4.5 |
Evaluate the idea to ensure that it meets the requirements for the target customers. |
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Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit:
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The following knowledge must be assessed as part of this unit:
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Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure access to:
store policy and procedures manuals store documentation in relation to store image market data. |
Methods of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Assessing employability skills |
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification. |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. |
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Components of the store image may include: |
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Store documentation may include: |
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Appropriate areas for research may focus on: |
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Market research techniques may include: |
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Store policy may relate to: |
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Data may include: |
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Customers may include: |
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Demographic profile may include: |
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Changing trends may include: |
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Customer demands may vary according to: |
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Ideas may be generated using techniques such as: |
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Methods for attracting customers may include: |
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Relevant personnel may include: |
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Methods used to evaluate ideas may include: |
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Unit Sector(s)
Sector |
Cross-Sector |
Competency field
Competency field |
Marketing and Public Relations |