Qualification details

SFL50110 - Diploma of Floristry Design (Release 1)


Usage recommendation:
Is superseded by and equivalent to SFL50115 - Diploma of Floristry DesignUpdated to meet Standards for Training Packages. 24/Sep/2015

ReleaseRelease date
1 1 (this release) 29/Jun/2011

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnUsage RecommendationSort Table listing Units of Competency by the Usage Recommendation columnEssentialSort Table listing Units of Competency by the Essential column
CUVDES04B - Integrate colour theory and design processes in response to a briefIntegrate colour theory and design processes in response to a briefSupersededN/A
CUVCRS03B - Produce computer-aided drawingsProduce computer-aided drawingsSupersededN/A
RTF4001A - Design plant displaysDesign plant displaysSupersededN/A
BSBSMB403A - Market the small businessMarket the small businessSupersededN/A
BSBEBU501A - Investigate and design e business solutionsInvestigate and design e business solutionsSupersededN/A
SIRXQUA004A - Set up systems that support innovationSet up systems that support innovationDeletedN/A
BSBDES502A - Establish, negotiate and refine a design briefEstablish, negotiate and refine a design briefSupersededN/A
SIRXEBS001A - Acquire and retain online customersAcquire and retain online customersDeletedN/A
SIRXQUA002A - Lead a team to foster innovationLead a team to foster innovationDeletedN/A
BSBEBU502A - Implement e business solutionsImplement e business solutionsSupersededN/A
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SchemeCodeClassification value
ANZSCO Identifier 362111 Florist 
ASCO (occupation type) Identifier 4984-11 Florist 
ASCED Qualification/Course Field of Education Identifier 1003 Visual Arts And Crafts 
Qualification/Course Level of Education Identifier 421 Diploma 
Taxonomy - Industry Sector N/A Floristry,Product Design 
Taxonomy - Occupation N/A Floral Designer 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 362111 Florist 03/Oct/2013 
ASCO (occupation type) Identifier 4984-11 Florist 03/Oct/2013 
ASCED Qualification/Course Field of Education Identifier 1003 Visual Arts And Crafts 03/Oct/2013 
Qualification/Course Level of Education Identifier 421 Diploma 29/Jun/2011 
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Modification History

Not applicable.


This qualification reflects the role of individuals who possess a specialist range of highly developed floristry design, construction and sales skills.

They are highly skilled operators who apply a range of specialised technical, creative, conceptual and team leadership competencies to plan, carry out, evaluate and take accountability for personal outputs and, usually, those of a team. They possess a substantial depth of theoretical knowledge of floristry design elements and principles and construction techniques.

The qualification is not suitable for an Australian apprenticeship pathway.


Individuals with this qualification are able to work in many floristry industry sectors and enterprise types. The designer may even be an individual freelance contractor. The structure of this qualification recognises the diversity of business models that characterise the floristry industry. The types of enterprise to which this qualification may apply include retail floristry shops, studios and businesses who sell via the internet or phone.

Work would be undertaken in any type of environment where flower and plant materials are stored and cared for and where floristry products are designed, constructed and either sold direct to customers or via the floristry distribution network. This would include on-site team co-ordination and assembly work at events.

Florists with this qualification would be senior designers in the floristry industry with considerable experience across product categories and who operate autonomously. This florist specialise by fully and formally producing designs for diverse and complex, small to large or themed products. They also have a role in the overall and long-term operation of the floristry business by having a strategic design and product planning focus as part of their job role. These senior designers can also take a lead role in coordinating the day-to-day operational activities of the floristry business and may be involved in business planning activities for the organisation.

Possible job titles include:

  • specialist designer
  • freelance design florist
  • senior studio design florist
  • senior floral designer
  • floral stylist

Pathways Information

Not applicable.

Licensing/Regulatory Information

Not applicable.

Entry Requirements

Entry requirements 

This qualification is for senior florists with substantial experience that have been recognised as competent through a recognised training program or recognition process against the following units of competency:


Design complex floristry products


Construct complex floristry products


Coordinate floristry products for a special occasion



Maintain and order stock

Provide a safe working environment

Employability Skills Summary


SFL50110 Diploma of Floristry Design 

The following table contains a summary of the employability skills required by the floristry industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability Skill 

Industry /enterprise requirements for this qualification include :


Negotiating and liaising with colleagues, customers and product suppliers to develop floristry designs; collaborating with others to maximise contribution of ideas to designs; analysing customers' social and cultural preferences to sell proactively and persuasively to maximise profitability; empathising and negotiating acceptable solutions to customer design issues; writing detailed production plans and job specifications for the realisation of innovative floristry products; providing briefings on production requirements to staff.


Anticipating problems that may arise with customers' floral design requests; mitigating problems by planning and experimenting with designs that adhere to customer requests and minimise negative environmental impacts; resolving problems by adapting designs and negotiating changes with customers; mitigating production and display problems by developing detailed production plans which nominate risk management strategies and minimal impact practices; identifying production problems and taking full responsibility for solving construction and display issues; directing staff until issue is resolved.

Initiative and enterprise

Researching current and emerging floristry industry design and marketplace trends to inform design practices; encouraging team members to be innovative; introducing a range of floristry product and service concepts to improve existing options for the floristry business and to maximise profitability; using initiative and creativity to design and construct complex and innovative floristry products which minimise negative environmental impacts; adapting to emerging design and construction problems by initiating and implementing creative and immediate responses.


Mentoring and supporting team members to deliver the quality service goals of the floristry business; encouraging team members to produce innovative and profitable designs; taking responsibility for own work and the work of others in designing and constructing floristry products; providing feedback and instructions to other florists to resolve design and construction problems; managing work teams for events; showing social and cultural sensitivity to team members.

Planning and organising

Strategically focusing on the operation of the floristry business by planning product development; planning and organising appropriate and profitable distribution methods for the floristry business; planning and organising correct stock and staffing levels to meet current consumer needs and to meet production requirements of events; developing detailed production plans and job specifications for the realisation of innovative floristry products; organising own daily work activities and those of others to achieve deadlines for the quotation, design, production and display of floristry products.


Taking full responsibility for own job role in floristry sales, design and construction activities; prioritising day to day activities so that quotes, designs and floristry products are completed in a logical sequence and timely manner; evaluating own floristry designs; actively reviewing own performance, seeking and acting on guidance.


Proactively maintaining and updating knowledge of floristry industry trends and practices; actively seeking floristry industry professional development opportunities and taking responsibility for participating; supporting team members to learn.


Identifying the need for updated technologies which support quoting on, selling, designing and constructing floristry products; assessing, selecting and implementing new technologies; sourcing technology to meet special construction and display needs; providing skill development to use new technologies, safely using and maintaining computer systems and software and equipment that assist in sales, design and construction activities.

Packaging Rules

Qualification rules 

To achieve the SFL50110 Diploma of Floristry Design, 12 units must be completed:

  • 6 core units
  • 6 electives:
  • a minimum of 4 units must be selected from the elective units listed below
  • the remaining units may be selected from the elective units listed below or from any other endorsed Training Package or accredited course, these must be units which are first packaged at AQF level 4 or above.

In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification (as per the AQF descriptors).

Core units 


Research and apply concepts and theories of creativity


Research global design trends


Research and apply design theory


Design and produce innovative floristry products


Style and manage an event


Research, assess and develop a floristry product range

Elective units 

Assessment and Training 


Plan assessment activities and processes


Assess competence


Participate in assessment validation


Provide work skill instruction



Make presentations

Computer Operations and ICT Management 


Adopt mobile commerce applications to improve sales and service



Originate and develop concepts



Establish, negotiate and refine a design brief


Implement design solutions


Integrate colour theory and design processes in response to a brief



Review and maintain a website


Investigate and design e-business solutions


Implement e-business solutions


Acquire and retain online customers


Select an e-business model



Install and maintain interior plant displays


Design plant displays



Coordinate work teams


Lead and manage people


Establish and conduct business relationships

Marketing and Public Relations 


Profile a retail market

Occupational Health and Safety 


Maintain store safety



Lead a team to foster innovation


Create an innovative work environment


Set up systems that support innovation

Small Business 


Plan small business finances


Market the small business


Undertake small business planning


Monitor and manage small business operations


Manage small business finances



Implement and monitor environmentally sustainable workplace practices


Develop workplace policy and procedures for sustainability

Visual Arts 


Select and apply drawing techniques and media to represent and communicate the concept


Produce computer aided drawings


Select and prepare work for exhibition


Produce digital images