Modification History
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CUVDES601B |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to design and develop innovative products and creative works that are ‘market-ready’ at a professional level. The term ‘products’ refers to any type of creative work. Work may be physical, virtual or conceptual and could be artistic or functional.
Application of the Unit
Professional practitioners across all areas of creative practice apply the skills and knowledge in this unit.
The work is carried out independently or as part of a creative team.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
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Element |
Performance Criteria |
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Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
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1. Identify professional opportunities for creative products |
1.1 Identify purposes, target market and medium of creative product 1.2 Undertake market analysis using appropriate information sources to determine design and production requirements for creative product 1.3 Evaluate currency and credibility of information sources and ensure research scope is sufficiently broad 1.4 Maintain accurate and comprehensive details of information sources |
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2. Formulate and test concepts for creative products |
2.1 Conceive and develop ideas and styles that complement the market analysis using critical thinking techniques and entrepreneurial attitudes 2.2 Communicate concepts using appropriate documentation methods to produce a preliminary representation of the creative product 2.3 Critique, review and test design concepts, including objectives and constraints, with appropriate persons 2.4 Ensure design concepts incorporate elements and principles of design 2.5 Negotiate design solutions with appropriate persons |
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3. Develop and promote creative products |
3.1 Select and organise production resources according to design and production requirements 3.2 Develop creative product according to design and production requirements 3.3 Supervise or coordinate the production process to ensure creative product meets requirements of target market and the creative vision 3.4 Present creative product to appropriate persons in ways that optimise chances of professional success 3.5 Maximise professional opportunities within target market |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit.
Required skills
- literacy skills to:
- communicate design concepts
- research and evaluate relevant source materials
- complete design documentation
- numeracy skills to:
- assess the financial viability of creative or commercial opportunities
- manage budgets
- communication skills to review design concepts and negotiate design solutions with stakeholders
- creative thinking skills to conceive and develop design ideas and maximise their professional potential
- planning and organising skills to:
- interpret and respond to design briefs
- supervise the production of creative products
- undertake market analysis and research into target markets and design trends
- problem-solving skills to develop and implement design solutions
- technology skills to implement and use design hardware and software.
Required knowledge
- common formats and features of design briefs
- commonly used research methodologies for market analysis in the relevant area of practice
- production processes as they apply to designs in particular industry contexts
- quality assurance processes for product design and development applicable to specific industry contexts and art and design disciplines
- intellectual property issues and legislation applicable to specific industry contexts and art and design disciplines
- OHS requirements relevant to particular work contexts.
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure access to:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
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Creative product may include: |
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Information sources may include: |
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Design and production requirements may include: |
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Critical thinking techniques may include: |
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Entrepreneurial attitudes may include: |
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Appropriate documentation methods may include: |
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Appropriate persons may include: |
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Elements and principles of design may include: |
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Professional success may relate to: |
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Unit Sector(s)
Design – design process
