Unit of competency
Modification History
Release |
Comment |
Release 1 |
New unit of competency. |
Application
This unit describes the performance outcomes required to determine opportunities and requirements in relation to marketing a motor sport team, and attracting and managing promotional partnerships. It involves researching promotional requirements, devising and implementing marketing strategies, preparing partnership proposals, and coordinating promotional activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when researching promotional opportunities and devising marketing strategies.
It applies to those working in the motor sport industry.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Competency Field
Motor Sport
Unit Sector
Sales and Marketing
Elements and Performance Criteria
Elements Elements describe the essential outcomes. |
Performance Criteria Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section. |
1. Research team marketing opportunities and promotional partnership requirements |
1.1 Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented 1.2 Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required 1.3 Promotional partnership requirements are researched and documented 1.4 Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused |
2. Devise and implement a team marketing strategy |
2.1 Promotional strategies emphasising team strengths are analysed with team members 2.2 Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined 2.3 Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented 2.4 Risk management strategies are developed and documented 2.5 Team members are briefed on their roles and responsibilities with regard to marketing strategy |
3. Prepare promotional partnership proposal |
3.1 Required team funding or sponsorship amount and type are determined 3.2 Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives 3.3 Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership 3.4 Potential promotional partner requirements are researched and documented 3.5 Benefits to promotional partner are identified and documented 3.6 Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner |
4. Present proposal to promotional partners |
4.1 Follow-up is conducted with promotional partner representatives and meeting is arranged 4.2 Presentation and supporting material specific to potential promotional partner are prepared 4.3 Supporting material is forwarded prior to meeting 4.4 Meeting with potential promotional partner is attended and presentation is conducted 4.5 Proposed variations to partnership terms and conditions are identified during negotiations and documented as required |
5. Coordinate promotional partnership activities |
5.1 Written contract or agreement is established with promotional partner, including full details of commitments made by both parties 5.2 Team members are briefed on details and commitments of promotional partnership arrangements 5.3 Activities are organised according to promotional partnership agreements and agreements made are honoured 5.4 Activities are monitored and evaluated in terms of team and promotional partner objectives 5.5 Feedback is provided to and requested from promotional partner as required 5.6 Payments from promotional partner and other contract formalities are actioned and monitored |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance and are not explicit in the performance criteria.
Skills |
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Range of Conditions
This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.
There is no Range of Conditions for this unit.
Unit Mapping Information
Equivalent to AURMCA5002 Manage motorsport team promotional partnerships and marketing
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=b4278d82-d487-4070-a8c4-78045ec695b1