Assessment Requirements for AURMCA002 Manage motor sport team promotional partnerships and marketing

Release: 1

Assessment Requirements for AURMCA002 Manage motor sport team promotional partnerships and marketing

Modification History

Release	Comment
Release 1	New unit of competency.

Performance Evidence

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria and foundation skills:

prepare, present, implement and evaluate two different promotional proposals for a motor sport team, each of which must include:

profile of team and team members

team achievements

proposed partnership arrangements

marketing strategy for team events

benefits to promotional partner.

Knowledge Evidence

Individuals must be able to demonstrate knowledge of:

procedures for identifying team marketing opportunities and promotional partner requirements, including analysis of strengths, weaknesses, opportunities and threats (SWOT)

key components of Australian Consumer Law (ACL) relating to legal and ethical requirements of advertising, including misleading or deceptive conduct

procedures for devising and implementing a motor sport team marketing strategy

procedures for preparing promotional partnership proposals

methods of presenting promotional partnership proposals to promotional partner representatives

procedures for implementing promotional partnership activities, including:

methods of producing and required content of written contracts or agreements

procedures for monitoring promotional activities for effectiveness and value

procedures for providing feedback to, and gaining feedback from, promotional partners.

Assessment Conditions

Assessors must satisfy NVR/AQTF assessor requirements.

Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.

Assessment must include direct observation of tasks.

Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to the promotional partnerships and marketing that they have managed for a motor sport team, e.g. marketing brief.

Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application.

The following resources must be made available:

motor sport team or simulated team

key components of Australian Consumer Law (ACL) relating to legal and ethical requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=b4278d82-d487-4070-a8c4-78045ec695b1

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=b4278d82-d487-4070-a8c4-78045ec695b1