Unit of competency details

1

Define and evaluate mass market opportunities

1.1

Define difference between one-off, limited edition, series and mass produced products and the benefits and opportunities for jewellery and object designs

1.2

Identify commercial and design objectives of the client or workplace

1.3

Analyse commercial jewellery and object markets and current and emerging product trends and technologies

1.4

Conduct market research to inform development of design directions

2

Determine suitable jewellery or object manufacturing processes

2.1

Identify in-house manufacturing capabilities available for producing designs and determine the strengths and weaknesses of this form of jewellery or object production

2.2

Identify external manufacturing resources and suppliers available for producing designs and determine their strengths and weaknesses

2.3

Estimate costing impacts of internal and external production suppliers on the overall design costs

3

Develop jewellery or object design concepts

3.1

Apply information from market and production analysis to development of commercial product ideas

3.2

Consult with appropriate personnel to analyse and refine ideas and develop a design brief

3.3

Test design brief with appropriate personnel and confirm specifications for product development

3.4

Develop jewellery or object design concepts and solutions in accordance with design brief and determine required manufacturing processes

4

Specify design production requirements

4.1

Document design and production specifications

4.2

Identify target audience, market position and objectives for jewellery or object

4.3

Prepare costing estimates

4.4

Develop and present product proposal to test viability and confirm design specifications

4.5

Develop work plan for design production

5

Prepare design prototype

5.1

Plan for the production of jewellery or object design prototype

5.2

Prepare materials and equipment for development

5.3

Produce jewellery or object design prototype in accordance with design specifications

5.4

Evaluate production and design results against design brief, costings, marketing objectives and specifications

5.5

Make adjustments to concept, specifications or production processes to improve result

5.6

Finalise design and production specifications

6

Document and present design solution

6.1

Prepare documentation and drawings of design solution to clearly demonstrate jewellery or object features and specifications

6.2

Present design solution prototype to relevant personnel and seek feedback

6.3

Evaluate design process and outcomes to determine success in meeting design objectives

Required knowledge includes:

• supply chain management
• outsourcing arrangements
• cost-benefit analysis methods
• research resources and techniques for investigating design information
• elements and principles of design as they relate to design of jewellery and objects
• jewellery designs (e.g. shanks, settings styles, shoulders and decorative finishes)
• working properties of jewellery materials
• methods of production for jewellery and objects
• design resources
• brainstorming and other idea generation techniques for research/idea development
• elements and principles of design, including form, harmony and line
• design considerations
• drawing media and their functions/applications, including paper, watercolours and pastels/inks/pencils
• drawing tools and their functions/applications, including stencils and rubbers
• design documentation
• form drawing development
• options available for drawing presentation
• enhancement techniques
• types of working drawings and their uses
• the interrelation between technical and design drawings
• hazard and control measures associated with preparing jewellery designs
• safe work practices

Required skills include:

• interpreting and clarifying a design brief
• identifying and collecting information necessary to create design concepts
• drawing
• conducting market research
• identifying features and benefits of design solutions
• selecting production processes
• developing and refining ideas
• applying principles and elements of design
• reading and interpreting information on specifications, design documentation, illustrations, design drawings and other applicable source documents
• identifying purpose and needs, including design considerations, item end use, proportions and desired features, and available materials
• checking and clarifying information
• documenting and maintaining design process, features and design development notes
• producing basic form drawings that accurately reflect design concept
• using drawing and/or rendering techniques appropriately
• undertaking numerical operations, geometry and calculations within the scope of the unit
• carrying out work according to occupational health and safety (OHS) practices

Overview of assessment 

A person who demonstrates competency in this unit must be able to apply a range of creative processes to develop and refine design concepts that meet commercial objectives.

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Assessors must be satisfied that the candidate can competently and consistently:

• implement OHS workplace procedures and practices
• analyse jewellery and object markets to identify commercial opportunities
• develop a design brief and determine key parameters
• apply creative processes to develop, refine and test design concepts
• apply knowledge of materials and production processes to jewellery and object design
• produce design prototypes
• prepare and present design concepts to appeal to the specific needs of the intended audience
• evaluate success of design in meeting design brief and commercial objectives.

Context of and specific resources for assessment 

• Assessment may occur on the job or in an appropriately simulated environment. Access is required to real or appropriately simulated situations, including work areas, materials and equipment, and to information on workplace practices and OHS practices.
• Where applicable, reasonable adjustment must be made to work environments and training situations to accommodate ethnicity, age, gender, demographics and disability.
• Access must be provided to appropriate learning and/or assessment support when required. Where applicable, physical resources should include equipment modified for people with disabilities.

Method of assessment 

• Assessment must satisfy the endorsed Assessment Guidelines of the MEM05 Metal and Engineering Training Package.
• Assessment methods must confirm consistency and accuracy of performance (over time and in a range of workplace relevant contexts) together with application of underpinning knowledge.
• Assessment methods must be by direct observation of tasks and include questioning on underpinning knowledge to ensure its correct interpretation and application.
• Assessment may be applied under project-related conditions (real or simulated) and require evidence of process.
• Assessment must confirm a reasonable inference that competency is able not only to be satisfied under the particular circumstance, but is able to be transferred to other circumstances.
• Assessment may be in conjunction with assessment of other units of competency where required.

Guidance information for assessment 

Assessment processes and techniques must be culturally appropriate and appropriate to the language and literacy capacity of the candidate and the work being performed.

Manufacturing processes 

Manufacturing processes may include, but are not limited to:

• centrifugal casting
• spinning
• engraving
• electroplating
• laser cutting
• die forming

Appropriate personnel 

Appropriate personnel may include:

• supervisor
• manager
• trainer
• mentor
• teacher
• team member

Market research 

Market research may include:

• analysis of target market characteristics
• sample testing
• discussions with retailers and suppliers
• discussions with staff and management
• review of media portrayals
• review of jewellery or object shows
• review of current pricing strategies and price points of products

Design documents 

Design documents may include:

• sketches
• illustrations
• concept drawings
• working drawings
• technical data
• supporting information
• specifications
• production plans

Costings  

Costings may include:

• labour
• overheads
• materials
• tooling
• equipment
• outsourcing