Unit of competency details

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CUVPRP603A

This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Adopt professional work practices

1.1 Develop a professional work ethic  to support practice

1.2 Collaborate and communicate with other professionals about the business aspects of creative practice

1.3 Evaluate the skills and knowledge  needed to operate as a successful creative practitioner

1.4 Evaluate own current skills and abilities and the need for further professional development 

1.5 Assess the potential for using specialist expertise  to complement own skills

1.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of professional and personal growth

2. Evaluate different business practices

2.1 Investigate the different ways that creative practitioners do business

2.2 Investigate the range of business practices, systems and procedures  that need to be considered as part of professional creative practice

2.3 Assess the relevance and implications of particular business structures  

2.4 Consider the physical resources  required by the practice and how they might be accessed

2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information

3. Address financial aspects of creative practice

3.1 Investigate financial considerations for creative practice 

3.2 Research and assess different ways of commercialising work and ideas

3.3 Evaluate different ways of costing and selling creative work  

3.4 Assess broader financial management requirements  and their application to own practice

3.5 Develop individual approaches to financial aspects of practice

4. Analyse the rights and obligations of creative practitioners

4.1 Evaluate the legal and moral rights and obligations  of professional creative practice

4.2 Practise work and business in ways that meet legal and moral obligations

4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards

4.4 Establish and maintain sound approaches to safety and sustainability in professional practice

5. Evaluate professional opportunities

5.1 Evaluate work opportunities within and beyond the creative sectors 

5.2 Be open to the potential for work opportunities in unexpected places, beyond established patterns of work

5.3 Identify and access sources of professional advice

5.4 Consider local and global opportunities for own practice

5.5 Identify and evaluate opportunities offered by current and emerging trends  in the consumption of culture and creative products

5.6 Analyse the experiences of others as a way of discovering different opportunities

Required skills 

• communication skills to:

• collaborate with others on practice development issues
• interact with other creative and business professionals on management and development issues

• critical thinking and analytical skills to:

• research and evaluate information and ideas from a wide range of sources
• reflect on complex issues and make judgements and decisions about those issues

• initiative and enterprise skills to identify and pursue professional work opportunities
• learning and self-management skills to engage in and commit to an ongoing process of professional development and lifelong learning
• literacy skills to interpret varied information dealing with complex issues from a range of sources
• planning and organising skills to integrate a range of complex and varied information into a cohesive approach to development and management of own professional practice
• problem-solving skills to assess potentially competing and conflicting issues and develop solutions for own practice
• numeracy skills to manage the financial aspects of a professional practice
• technology skills to use the internet as a research tool

Required knowledge 

• types of behaviour and practice that constitute a professional way of working in the specific area of creative practice
• professional development opportunities for the specific area of creative practice
• types and sources of external expertise and professional advice for creative practitioners that could be used in professional practice, including different industry organisations
• general business structures, practices, systems and procedures that apply to all professional practitioners, as well as typical ways that business is done in the specific area of creative practice
• physical resources needed for different types of professional practice and different ways they may be set up or accessed
• financial management practices that apply to all professional practitioners, including financial models and structures that apply to the specific area of creative practice
• factors to consider when costing and selling work and methods of selling work, including commissions
• range of professional practice skills needed by creative practitioners
• range of work opportunities open to the creative practitioner, both within and outside the creative sectors
• trends in the consumption of culture and creative products and their impact on professional creative practice
• legal rights and obligations of creative practitioners, particularly in relation to intellectual property, OHS and duty of care

Overview of assessment 

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the ability to:

• research and evaluate a broad range of business information, including business structures, financial considerations, and legal rights and obligations
• develop cohesive approaches and strategies for own practice that are grounded in research and reflection
• articulate the range of professional opportunities for creative practice within and beyond the creative sectors
• apply a highly developed understanding of the arts industry, including new and emerging trends in work practice.

Context of and specific resources for assessment 

Assessment must ensure access to:

• industry networks and information
• general business information.

Method of assessment 

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

• evaluation of presentation or documentation prepared by the candidate detailing professional practice ideas and strategies
• questioning and discussion about candidate’s professional plans
• participation in discussions with the candidate and others about professional practice in a given area
• review of portfolios of evidence
• review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment 

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Professional work ethic  may refer to:

• building sustainable professional relationships
• commitment to ongoing learning and development
• ethical behaviours
• honouring professional commitments
• maintaining work / life balance
• meeting timelines.

Skills and knowledge  may be:

• creative
• financial
• interpersonal
• practical
• promotional.

Professional development  may include:

• attendance at events
• further study
• industry engagement
• mentoring
• professional memberships
• research.

Specialist expertise  may be:

• business
• financial
• legal
• marketing.

Business practices, systems and procedures  may relate to:

• communication
• financial management
• marketing
• operations
• safety
• sales
• technology.

Business structures  may include:

• cooperatives
• companies
• partnerships
• sole practitioner structures
• trusts.

Physical resources  may include:

• equipment
• materials
• tools
• work space.

Financial considerations for creative practice  may relate to:

• costs, including:

• commissions
• consignment fees
• exhibition fees

• distribution channels for work
• income, such as:

• awards
• donations
• government grants
• residencies
• sponsorships.

Ways of costing and selling creative work  may include:

• consignment
• quoting for materials
• quoting for time
• taking commissions
• whole project quotations.

Financial management requirements  may relate to:

• accounting systems and software
• insurance
• invoicing
• paying accounts
• record keeping
• reporting requirements
• taxation issues.

Rights and obligations  may relate to:

• copyright and intellectual property
• duty of care
• moral rights
• safety of self and others
• taxation responsibilities.

Beyond the creative sectors  may refer to contexts such as:

• business
• community organisations
• science
• technology.

Current and emerging trends  may relate to:

• changing social mores
• economic climate
• habits of different age groups or genders
• impact of technology
• lifestyle trends
• political environment.