Modification History
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CUVPHI524A |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to provide photo imaging services for wedding clients. The unit deals with the recording of key moments, moods and activities of a wedding day (including individual portraits) as well as presenting photo images in various forms.
Application of the Unit
This unit applies to the provision of wedding photo imaging services. The wedding photographer creates and delivers images with a quality and consistency greater than that achieved by an enthusiast.
Wedding images and creative products have no agreed resale value by the subject and are for personal collection or use. Wedding photographers work with a range of photographic service providers (e.g. processing, printing, mounting, framing and presentation services) and recording professionals (e.g. videographers) and are often responsible for supervising assistants.
This unit aligns to the workflow associated with the professional wedding photo imaging sector and requires the application of skills and knowledge in order to respond to the needs of wedding clients, plan and prepare shoots, process and optimise images, supply images and integrated presentation products, and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprises.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
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Element |
Performance Criteria |
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Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
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1. Develop a range of wedding services based on a studio style |
1.1 Research sources of information for contemporary styles and conceptual or aesthetic approaches to wedding photo imaging styles, subjects and locations 1.2 Develop a studio style and determine its relevance and suitability to intended target audience 1.3 Make test shots to refine studio style 1.4 Prepare sample albums representative of studio style for marketing or promotional purposes 1.5 Prepare pricing schedule , order forms, terms of trade and contracts 1.6 Research and adopt professional practice arrangements for wedding services and confirm with appropriate people 1.7 Promote and market wedding photo imaging services to potential clients |
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2. Liaise with client and prepare for shoot |
2.1 Meet with client to confirm shoot responsibilities , shoot requirements and pricing schedule 2.2 Discuss assignment of copyright and licensing arrangements with client 2.3 Negotiate and complete contract with client using appropriate deposit and payment plan arrangements 2.4 Make appropriate shoot preparations |
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3. Shoot images, proof and optimise work to client specifications |
3.1 Capture images within shoot context and be prepared for changed circumstances 3.2 Coordinate and work with a shoot team and seek feedback from client on shoot progress and image selection 3.3 Prepare proofs and samples and liaise with client to finalise creative product content 3.4 Optimise images and output creative products to agreed client specifications using industry standards |
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4. Wrap up and review shoot |
4.1 Maintain quality and working condition of equipment, studio and props 4.2 Prepare work and final account for client for collection and payment 4.3 Review client response and personal performance within shoot context 4.4 Appropriately catalogue and archive images and files 4.5 Maintain contractual and financial records for business and taxation purposes 4.6 Update work samples of wedding photo imaging services for marketing or promotional purposes 4.7 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit.
Required skills
- photo imaging skills to:
- create meaningful images in private or public spaces in a respectful manner
- optimise or create files or film to wedding photo imaging industry standards
- use industry-standard digital media, design and presentation technologies
- research skills to:
- compare contemporary styles and conceptual or aesthetic approaches to wedding photo imaging
- maintain professional practice arrangements for wedding photo imaging
- critical thinking skills to:
- recognise and address barriers to effective photo imaging workflow
- reflect on and analyse own performance
- literacy skills to develop and interpret business documents and contracts
- numeracy skills to:
- maintain contractual and financial records for business and taxation purposes
- prepare pricing structures, payment plans, budgets, quotations and invoices for clients
- planning and organising skills to:
- coordinate activities of models, assistants, and creative and shoot teams
- interpret and respond to photo imaging briefs
- organise shoots on location or in studio and prepare shoot management timelines
- learning skills to review personal performance within shoot context
- problem-solving skills to:
- identify or rectify equipment malfunction or failure
- adjust for unforeseen or changed circumstances of the wedding shoot
- teamwork skills to work with a shoot and post-shoot team
- communication skills to:
- conduct interviews and consultation
- develop rapport with subjects and recognise and overcome tension and nervousness that may arise from subjects having photographs taken
- establish and nourish industry links with suppliers, contractors and employees
- make business presentations
- negotiate prices and fair exchange of services with clients and project stakeholders
- resolve complaints and disputes
- seek feedback from clients on shoot progress and image selection
- work effectively with diversity and deal empathetically with subjects
- technology skills to check and reinstate equipment, studio and props.
Required knowledge
- broad wedding photo imaging environment, including the styles, and where and how the image products are used
- business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits
- relationship between photo imaging practitioner and wedding clients
- procedures for selecting, testing and evaluating technology to determine its suitability for wedding production purposes
- traditions and contemporary issues that inform wedding photo imaging practice
- protocols for working with government institutions/regulations relating to the wedding environment.
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
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Sources of information may include: |
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Wedding photo imaging styles may include: |
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Wedding subjects may include: |
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Wedding locations may include: |
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Studio style may include: |
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Pricing schedule may include: |
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Professional practice arrangements may include: |
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Appropriate people may include: |
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Shoot responsibilities may include: |
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Shoot requirements may include: |
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Shoot preparations may include: |
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Shoot context may include: |
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Changed circumstances may include: |
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Shoot team may include: |
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Creative products may include: |
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Optimise images may include: |
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Unit Sector(s)
Visual communication – photo imaging
