Modification History
Version |
Comments |
CUV60311 |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Description
This qualification is designed to reflect the role of professional practitioners in the creative arts industries. As such, it reflects the role of people who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These people are sometimes accountable for group outcomes.
This qualification has application across a range of creative arts industry contexts where the individual is required to:
- conceive and develop ideas, designs or styles (and document these for production)
- determine the objectives/constraints of design briefs by consulting with clients
- formulate concepts (and prepare/commission diagrams, illustrations, layouts, models, plans, prototypes, samples and sketches to communicate these concepts)
- negotiate solutions
- undertake research and analyse aesthetic, commercial, cultural, functional and spatial requirements.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- graphic designer (exhibition, film and video graphics, publication)
- illustrator (animator, cartoonist, technical)
- multimedia designer (digital media, interactive media)
- visual arts and crafts professional (ephemeral, multimedia, new media).
Pathways Information
Pathways into the qualification
People may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at Advanced Diploma level, including:
- successful achievement of a relevant Diploma qualification in creative arts/product design
- successful achievement of a Diploma qualification in a related creative arts industry discipline, including:
- CUF50107 Diploma of Screen and Media
- CUF50207 Diploma of Interactive Digital Media
- CUF50407 Diploma of Specialist Make-Up Services
- CUF50507 Diploma of Costume for Performance
- CUF50607 Diploma of Scenery and Set Construction
- CUV50111 Diploma of Visual Arts
- CUV50311 Diploma of Graphic Design
- CUV50411 Diploma of Photo Imaging
- extensive vocational experience in creative arts/product design.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Entry Requirements
There are no entry requirements for this qualification.
Employability Skills Summary
The following table contains a summary of the employability skills as identified by the visual arts, craft and design industries for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability skill |
Industry/enterprise requirements for this qualification |
Communication |
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Teamwork |
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Problem-solving |
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Initiative and enterprise |
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Planning and organising |
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Self-management |
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Learning |
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Technology |
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Packaging Rules
Total number of units = 16
4 core units plus
12 elective units
The elective units consist of:
- 6 units from Group A; no more than 3 of those 6 units previously achieved as part of another qualification may be counted towards the qualification
- 2 units from Group A and/or Group B
- of the remaining 4 units:
- up to 4 may be from Group A and/or Group B
- up to 4 may be from an Advanced Diploma in any currently endorsed Training Package
- up to 3 may be from an accredited course at Advanced Diploma level.
The elective units chosen must be relevant to the work outcome and meet local industry needs.
Core units
BSBOHS509A Ensure a safe workplace
CUFCMP501A Manage and exploit copyright arrangements
CUVDES601B Design innovative products
CUVIND501B Maintain and apply creative arts industry knowledge
Elective units
Group A
Creative process
BSBCRT501A Originate and develop concepts
BSBCRT601A Research and apply concepts and theories of creativity
Creative professional practice
CUVPRP601A Originate a body of independent creative work
CUVPRP602A Collaborate in professional creative projects
CUVPRP603A Engage in the business of creative practice
CUVPRP604A Publicly present a body of own creative work
CUVPRP605A Evolve ideas for professional creative work
Design process
BSBDES501A Implement design solutions
BSBDES502A Establish, negotiate and refine a design brief
BSBDES601 Manage design realisation
BSBDES602A Research global design trends
BSBDES701A Research and apply design theory
Digital content and imaging
CUFDIG507A Design digital simulations
Diversity
BSBDIV701A Develop cross cultural communication and negotiation strategies
Drawing
CUVACD501A Refine drawing and other visual representation tools
CUVACD601A Extend professional expertise with drawing and other visual representation tools
Innovation
BSBINN801A Lead innovative thinking and practice
Sustainability
BSBSUS501A Develop workplace policy and procedures for sustainability
CUVPRP504A Establish and maintain environmentally sustainable creative practice
Visual communication
CUVACD602A Extend professional expertise across new art forms and media
CUVGRD601A Engage in the business of graphic design
CUVGRD602A Originate graphic designs for complex briefs
CUVGRD603A Extend typographic design expertise
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI520A Produce an innovative presentation of professional work
CUVPRP606A Extend expertise in a specialised art form to professional level
Research
CUVRES601A Extend cultural research expertise
Group B
Competitive manufacturing
MCMC614A Develop a communications strategy to support production
MCMS600A Develop a competitive manufacturing system
MCMT675A Facilitate the development of a new product
Financial management
BSBFIM601A Manage finances
CUEFIN03C Obtain sponsorship
CUVFIM401A Obtain revenue to support operations
Information management and research
BSBINM601A Manage knowledge and information
BSBRES801A Initiate and lead applied research
CUVRES501A Critique cultural works
Management
BSBMGT608C Manage innovation and continuous improvement
BSBMGT616A Develop and implement strategic plans
BSBMGT617A Develop and implement a business plan
Marketing
BSBMKG603B Manage the marketing process
BSBMKG605B Evaluate international marketing opportunities
BSBMKG607B Manage market research
BSBMKG609A Develop a marketing plan
CUVPUB501A Develop and manage public relations strategies
Project management
BSBPMG601A Direct the integration of projects
Purchasing and contracting
PSPPROC602B Direct the management of contracts
Relationship management
BSBREL701A Develop and cultivate collaborative partnerships and relationships
Risk management
BSBRSK501A Manage risk
Selecting electives for different outcomes
The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but are in no way prescriptive.
Digital media designer
Core units plus:
- BSBCRT501A Originate and develop concepts
- BSBCRT601A Research and apply concepts and theories of creativity
- BSBDES601A Manage design realisation
- BSBDES602A Research global design trends
- BSBDES701A Research and apply design theory
- BSBDIV701A Develop cross-cultural communication and negotiation strategies
- CUFANM503A Design animation and digital visual effects
- CUFDIG507A Design digital simulations
- CUFLGT501A Conceive and develop lighting designs
- CUVACD501A Refine drawing and other visual representation tools
- CUVPHI516A Research the role and use of the photo image in visual communication
- CUVRES501A Critique cultural works
Visual arts and craft professional
Core units plus:
- BSBCRT501A Originate and develop concepts
- BSBCRT601A Research and apply concepts and theories of creativity
- BSBDES701A Research and apply design theory
- CUVACD501A Refine drawing and other visual representation tools
- CUVFIM401A Obtain revenue to support operations
- CUVPRP601A Originate a body of independent creative work
- CUVPRP602A Collaborate in professional creative projects
- CUVPRP603A Engage in the business of creative practice
- CUVPRP604A Publicly present a body of own creative work
- CUVPRP605A Evolve ideas for professional creative work
- CUVRES501A Critique cultural works
- CUVRES601A Extend cultural research expertise