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Qualification details

CUV60307 - Advanced Diploma of Creative Product Development (Release 1)

Summary

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Is superseded by and equivalent to CUV60311 - Advanced Diploma of Creative Product DevelopmentThis qualification replaces CUV60307 Advanced Diploma of Creative Product Development. No change to core requirements or packaging rules Elective units have been updated and expanded and minor changes made to other aspects of the qualification 11/Oct/2011

Releases:
ReleaseRelease date
1 1 (this release) 18/Apr/2008

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnUsage RecommendationSort Table listing Units of Competency by the Usage Recommendation columnEssentialSort Table listing Units of Competency by the Essential column
BSBFIM601A - Manage financesManage financesSupersededN/A
CUVADM13B - Research and critique cultural work(s)Research and critique cultural work(s)SupersededN/A
BSBMKG607B - Manage market researchManage market researchSupersededN/A
BSBMGT608B - Manage innovation and continuous improvementManage innovation and continuous improvementSupersededN/A
BSBDIV701A - Develop cross cultural communication and negotiation strategiesDevelop cross cultural communication and negotiation strategiesSupersededN/A
CUVDES601A - Design innovative productsDesign innovative productsSupersededN/A
PSPPROC602B - Direct the management of contractsDirect the management of contractsSupersededN/A
CUFDIG507A - Design digital simulationsDesign digital simulationsSupersededN/A
BSBDES502A - Establish, negotiate and refine a design briefEstablish, negotiate and refine a design briefSupersededN/A
CUVPHI505A - Produce an innovative presentation of professional workProduce an innovative presentation of professional workSupersededN/A
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Classifications

SchemeCodeClassification value
ANZSCO Identifier 211400 Visual Arts And Crafts Professionals 
ASCO (occupation type) Identifier 2531 Visual Arts And Crafts Professionals 
ASCED Qualification/Course Field of Education Identifier 1003 Visual Arts And Crafts 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 
Taxonomy - Industry Sector N/A Graphic Design 
Taxonomy - Occupation N/A Visual Arts and Craft Professional,Digital Media Designer 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 211400 Visual Arts And Crafts Professionals 18/Apr/2008 
ASCO (occupation type) Identifier 2531 Visual Arts And Crafts Professionals 18/Apr/2008 
ASCED Qualification/Course Field of Education Identifier 1003 Visual Arts And Crafts 18/Apr/2008 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 18/Apr/2008 
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Modification History

Not Applicable

Description

Descriptor 

This qualification is designed to reflect the role of product designers/developers in the creative arts industries. As such, it reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are sometimes accountable for group outcomes.

This qualification has application across a range of creative arts industry contexts where the designer is required to:

  • conceive and develop ideas, designs and styles (and document these for production)
  • determine the objectives/constraints of design briefs by consulting with clients
  • formulate design concepts (and prepare/commission diagrams, illustrations, layouts, models, plans, prototypes, samples and sketches to communicate these concepts)
  • negotiate design solutions with clients
  • undertake product research and analyse aesthetic, commercial, cultural, functional and spatial requirements.

Job Roles 

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Graphic Designer (Exhibition, Film and Video Graphics, Publication)
  • Illustrator (Animator, Cartoonist, Technical)
  • Multimedia Designer (Digital Media, Interactive Media)
  • Visual Arts and Crafts Professional (Ephemeral, Multimedia, New Media).

Qualification Pathways 

Pathways Information

Pre -requisite Requirements 

There are no pre-requisite requirements for this qualification.

Pathways into the qualification 

Candidates may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at Advanced Diploma level, including:

  • successful achievement of a relevant Diploma qualification in creative arts/product design
  • successful achievement of a Diploma qualification in a related creative arts industry discipline, including:

CUF50107 Diploma of Screen and media

CUF50207 Diploma of Interactive Digital Media

CUF50407 Diploma of Specialist Make-up Services

CUF50507 Diploma of Costume for Performance

CUF50607 Diploma of Scenery and Set Construction

CUV50407 Diploma of Photoimaging

  • extensive vocational experience in creative arts/product design.

Licensing/Regulatory Information

Licensing , Legislative , Regulatory or Certification Considerations 

There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a Unit of Competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.

Entry Requirements

Not Applicable

Employability Skills Summary

Employability Skills Summary 

CUV60307 Advanced Diploma of Creative Product Development 

The following table contains a summary of the Employability Skills required by the creative arts industry for this qualification. The Employability Skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability Skill 

Industry requirements for this qualification include :

Communication :

  • articulate and debate complex concepts
  • articulate and debate conceptual or technical ideas
  • complete copyright documentation and other relevant design documentation
  • consult with others on the testing/refinement of a design solution
  • deal with questions
  • explain budgets and reporting requirements
  • explain the difference between assignment and licensing of copyright
  • explain the difference between performing, mechanical, synchronisation and communicating rights to the public
  • interpret a design brief and communicate design ideas
  • interpret relevant legislation
  • interpret the needs and rights of relevant parties
  • interpret and develop a wide range of visual and written information sources
  • negotiate deals and achieve agreed outcomes
  • negotiate fees
  • negotiate, question, listen, investigate, network and clarify issues
  • read and interpret budgets
  • read product safety labels and instructions
  • research and evaluate a wide range of source materials on design
  • research complex, varied and unfamiliar information sources
  • research information dealing with complex concepts and theories
  • work with clients to establish and refine design briefs.

Teamwork :

  • articulate the rationale for concepts in ways that promote constructive discussion with others
  • lead and motivate a team in establishing productive networks, partnerships and other relationships
  • lead and participate in effective client, principal, stakeholder and project team liaison during design realisation
  • work collaboratively on ideas
  • work with relevant parties when negotiating deals.

Problem solving :

  • deal with complex and non-routine difficulties
  • develop and implement solutions to unpredictable problems
  • pro-actively identify and develop effective solutions to complex challenges of a varied and unpredictable nature
  • respond to unpredictable issues and challenges that arise during the testing process
  • review feedback and plan improvements
  • solve problems arising from negotiating deals.

Initiative and enterprise :

  • access and interpret an organisations standards and values
  • analyse complex information
  • analyse records or notes of the evaluation process
  • develop and adapt responses to experimentation and testing processes
  • develop and substantiate own positions/ideas on a complex range of issues
  • distil and synthesise information from varied sources
  • establish collaborative partnerships and relationships
  • evaluate organisational information management systems
  • generate a range of innovative concepts and ideas
  • generate and develop concepts and ideas for a design brief (including responses to situations where parameters may be broad/open or restrictive)
  • generate new or adapted ideas in response to realisation challenges
  • pro-actively identify market requirements
  • select relevant evaluation information and documentation
  • take a visionary approach to developing concepts and ideas
  • use lateral thinking.

Planning and organising :

  • calculate material requirements and cost issues
  • coordinate and lead potentially complex processes involving a range of interrelated factors and challenges
  • determine layout issues and deal with scaling
  • determine the term of a copyright license
  • develop and establish agreement to plans
  • develop realistic costings for the realisation of design concepts
  • guide/coordinate the process of negotiating/finalising a design brief
  • manage budgets
  • organise resources and coordinate a testing process (including liaison and consultation with others during the design process)
  • research and evaluate validation processes (and determine/implement improvements to these processes)
  • take account of practical issues for concept implementation
  • undertake the research process.

Self-management :

  • develop and substantiate own views and ideas
  • meet deadlines
  • take responsibility for driving/guiding the design brief negotiation process.

Learning :

  • improving designs through self-reflection and redrafting after feedback
  • locating and using resources to broaden own creative experience.

Technology :

  • prepare drawings for presentation
  • store and retrieve relevant workplace data
  • use documentation systems for preparing formal contracts and recording/storing copyright agreements
  • use materials, tools and equipment in the design/manufacture of products
  • work with financial software.

Due to the high proportion of electives required by this qualification, the industry requirements described above for each Employability Skill are representative of the industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.

Packaging Rules

Qualification Rules 

Total number of units  = 16 

4 core units  plus

6 specialist units , with no more than 3  counting previously towards a related Diploma qualification, plus 

6 elective units , with at least 2  selected from the remaining specialist/elective units. The other 4 elective units  may be selected from the remaining specialist/elective units or from an Advanced Diploma qualification in any other nationally endorsed Training Package. Electives must be relevant to the work outcome, local industry requirements and the qualification level.

Core Units 

BSBOHS509A Ensure a safe workplace

CUFCMP501A Manage and exploit copyright arrangements

CUVDES601A Design innovative products

CUVIND501A Maintain and apply creative arts industry knowledge

Specialist Units 

Creative Process 

BSBCRT501A Originate and develop concepts

BSBCRT601A Research and apply concepts and theories of creativity

Design Process 

BSBDES501A Implement design solutions

BSBDES502A Establish, negotiate and refine a design brief

BSBDES601A Manage design realisation

BSBDES602A Research global design trends

BSBDES701A Research and apply design theory

Digital Content and Imaging 

CUFDIG507A Design digital simulations

Diversity 

BSBDIV701A Develop cross-cultural communication and negotiation strategies

Drawing 

CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept

Innovation 

BSBINN801A Lead innovative thinking and practice

Visual Communication 

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI505A Produce an innovative presentation of professional work

Elective Units 

Competitive Manufacturing 

MCMC614A Develop a communications strategy to support production

MCMS600A Develop a competitive manufacturing system

MCMT675A Facilitate the development of a new product

Financial Management 

BSBFIM601A Manage finances

CUEFIN03B Obtain sponsorship

CUVADM10B Research and utilise revenue and funding opportunities

Information Management and Research 

BSBINM601A Manage knowledge and information

BSBRES801A Initiate and lead applied research

CUVADM13B Research and critique cultural work(s)

Management 

BSBMGT608B Manage innovation and continuous improvement

BSBMGT616A Develop and implement strategic plans

BSBMGT617A Develop and implement a business plan

Marketing 

BSBMKG603B Manage the marketing process

BSBMKG605B Evaluate international marketing opportunities

BSBMKG607B Manage market research

BSBMKG609A Develop a marketing plan

Project Management 

BSBPMG601A Direct the integration of projects

Purchasing and Contracting 

PSPPROC602B Direct the management of contracts

Relationship Management 

BSBREL701A Develop and cultivate collaborative partnerships and relationships

Risk Management 

BSBRSK501A Manage risk

Selecting Electives for Different Outcomes 

The context for this qualification varies, and this must guide the selection of elective units. The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but they are in no way prescriptive:

Digital Media Designer 

Core units plus:

BSBCRT501A Originate and develop concepts

BSBCRT601A Research and apply concepts and theories of creativity

BSBDES601A Manage design realisation

BSBDES602A Research global design trends

BSBDES701A Research and apply design theory

BSBDIV701A Develop cross-cultural communication and negotiation strategies

CUFDIG507A Design digital simulations

CUFANM503A Design animation and digital visual effects

CUFLGT501A Conceive and develop lighting designs

CUVPHI501A Research role and use of the photoimage in visual communication

CUVADM13B Research and critique cultural work(s)

CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept

Visual Arts and Craft Professional 

Core units plus:

BSBCRT501A Originate and develop concepts

BSBCRT601A Research and apply concepts and theories of creativity

BSBDES601A Manage design realisation

BSBDES602A Research global design trends

BSBDES701A Research and apply design theory

BSBDIV701A Develop cross-cultural communication and negotiation strategies

BSBMGT617A Develop and implement a business plan

CUFDIG507A Design digital simulations

CUVADM10B Research and utilise revenue and funding opportunities

CUVADM13B Research and critique cultural work(s)

CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept

CUVPHI501A Research role and use of the photoimage in visual communication