Unit of competency details

BSBIPR404A - Protect and use innovative designs (Release 1)


Usage recommendation:
Is superseded by and equivalent to BSBIPR404 - Protect and use innovative designsUpdated to meet Standards for Training Packages 24/Mar/2015

ReleaseRelease date
1 1 (this release) 10/Mar/2009


SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 090999 Law, N.e.c.  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 090999 Law, N.e.c.  10/Mar/2009 
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Modification History

Not applicable.

Unit Descriptor

Unit descriptor 

This unit describes the performance outcomes, skills and knowledge required to protect the appearance or look of manufactured or hand made articles as registered designs. It covers identifying the need for protection, the process of design registration, monitoring and protecting registered designs, and using registered designs commercially.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Application of the Unit

Application of the unit 

This unit applies to individuals and organisations who are involved in creating industrial or fashion designs across a variety of work environments.

Licensing/Regulatory Information

Not applicable.


Prerequisite units 

Employability Skills Information

Employability skills 

This unit contains employability skills.

Elements and Performance Criteria Pre-Content

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

Elements and Performance Criteria



1. Identify the need for protection of innovative designs

1.1. Research what constitutes a registrable design  and what exclusive rights  are obtained through registration

1.2. Identify legislative requirements  governing design registration

1.3. Research prior art  to determine what has already been published or registered in the area of design

1.4. Assess whether copyright provides protection and determine adequacy of non -registrable protection 

1.5. Identify innovative designs within own organisation with commercial potential

1.6. Evaluate and make recommendations for commercialisation potential  of innovative designs

2. Identify and initiate application for protection of innovative designs

2.1. Identify sources of information and advice  regarding protection of innovative designs

2.2. Evaluate the role of intellectual property professionals in the registration process

2.3. Identify processes  required for the application for registration of a design

2.4. Identify process for international design registration 

2.5. Participate in a design registration process and, if applicable, provide relevant information to an intellectual property professional

3. Monitor the market and protect and use registered design

3.1. Identify and review organisation policies and procedures to protect and use the organisation's designs correctly

3.2. Identify and establish processes to use own and others' registered designs for business growth

3.3. Ensure that procedures are followed for the organisation to maintain  innovative design protection

3.4. Ensure all employees are aware of the importance to the organisation of the protection of designs, and implement training, if required

3.5. Monitor  the market for possible infringements of registered designs

3.6. Pursue appropriate legal measures  to protect designs against infringements, if required, using appropriate professional advice

3.7. Identify and review organisation policies and procedures to ensure all employees respect the work of other designers in fair and open competition

Required Skills and Knowledge


This section describes the skills and knowledge required for this unit.

Required skills 

  • research skills to identify rules governing design registration and search databases
  • analytical skills to identify commercial potential of innovative designs and their registration applicability
  • literacy skills tointerpret IP Australia's design registration procedures and contribute to an innovative design protection application
  • problem solving skills to act on potential infringement issues

Required knowledge 

  • application guidelines, formats and procedures to protect innovative designs
  • overview of relevant legislation concerning designs, including the overlap of intellectual property rights between design protection and copyright
  • sources of information and advice about protection of designs

Evidence Guide


The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment 

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the following is essential:

  • identification of issues for the use, management and protection of innovative designs
  • implementation of policies and procedures for the use, management and protection of innovative designs and legitimate use of others' designs

Context of and specific resources for assessment 

Assessment must ensure:

  • access to relevant information on the individual or organisation's innovative design protection requirements and procedures
  • access to reliable and appropriate explanatory material and guidelines
  • access to appropriate computer resources for establishment and maintenance of policies and procedures

Method of assessment 

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

  • direct questioning combined with review of portfolio of evidence
  • oral or written questioning to assess knowledge of protection of innovative designs and its implications for the organisation
  • development of action plans for implementation of policies and procedures for the protection of innovative designs, and commercialisation of innovative designs
  • analysis of case studies ofissues about protection of innovative designs, with recommendations for action

Guidance information for assessment 

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

  • other units from BSB07 including other units relating to intellectual property

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Registrable design  refers to:

  • the appearance or look of a manufactured or hand made article that is:
  • new and distinctive
  • not substantially similar in overall impression to designs in the prior art
  • distinctive in the view of the Informed User
  • not used or shown in public before first application
  • design protection may not be appropriate to protect:
  • how a product works or functions
  • items that are primarily artistic or literary in nature

Exclusive rights  are defined as:

  • the right to prevent others from making, using and exploiting a design for a product, in relation to which the design is registered, for a specified period of time
  • exclusive rights are limited in the following ways:
  • infringement may not occur if the design is used on a product outside of the scope to that for which the design was registered
  • certain repairs may not infringe the design where the product is a component part of a complex product
  • protection does not cover the design features if only the idea of the general functional features are copied, as a product's function cannot be protected under design
  • protection does not cover the underlying idea of the design, only the actual design

Legislative requirements  refer to:

  • Designs Act 2003
  • Design Regulations
  • Copyright Act 1968

Prior art  is defined as:

  • all information in the public domain relating to previous designs that may impact on the design's originality

Non -registrable protection  may include:

  • trade secrets
  • confidentiality agreements and non-disclosure agreements

Commercialisation potential  may include:

  • licensing the design to third parties for a fee or under certain conditions
  • profiting from the manufacture and sale of a registered design

Sources of information and advice  include:

  • IP Australia
  • Attorney-General's Department
  • Australian Copyright Council
  • State and Commonwealth government agencies
  • lawyers specialising in intellectual property
  • trade mark attorneys and patent attorneys
  • accountants
  • business advisors
  • marketing consultants
  • branding consultants
  • copyright collecting societies, eg CAL, PPCA, MIPI, APRA, AMCOS
  • publications
  • websites, Internet
  • design databases

Processes  may include:

  • reviewing and proliferating confidentiality agreements within organisation or among people who may need to know about the design before application for registration is lodged so as to keep the design secret
  • carrying out searches on relevant databases including:
  • bibliographic and pictorial searches on IP Australia's website
  • pictorial or representation searches in the public domain
  • drafting a completed application form
  • preparing copies of representations of the design in relation to a product
  • the application process may also include, if desired or requested:
  • requesting an examination
  • considering the value of a Statement of Newness and Distinctiveness to identify particular visual features of the design as new and distinctive
  • responding to any adverse findings the Registrar of Designs may identify during the examination process
  • considering any material submitted by a third party to dispute the Newness and Distinctiveness of the design

International design registration  may include:

  • filing for design registration with the relevant offices of a foreign country

Signatory states to the international convention for design protection allow for the priority date assigned to the design in Australia to be obtained internationally if applied for within six months of lodgement in Australia

Maintain  protection may include:

  • keeping track of registration expiration dates
  • applying for renewal of registration

Monitoring  may include:

  • observing the activities of competitors
  • scanning the market for potential design infringements
  • regular or ad-hoc searching of design applications and/or registrations locally or internationally

Legal measures  may include:

  • seeking legal advice from an appropriate professional
  • requesting examination of suspected infringements
  • bringing infringement proceedings against a party
  • suing a party who has imported any infringing designs into Australia
  • suing a party who has sold, or offered for sale, any product infringing their rights in the design
  • implementing other business, regulatory or market strategies within legal means

Unit Sector(s)

Unit sector 

Competency field

Competency field 

Regulation, Licensing and Risk - Intellectual Property

Co-requisite units

Co-requisite units