Modification History
Version |
Comments |
CUV50311 |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Description
This qualification reflects the role of graphic designers at the beginning of their professional careers. They combine technical, creative and conceptual skills to create designs that meet client requirements and solve a range of visual communication challenges. They have a sound understanding of design theory and practice and are able to analyse and synthesise information from a range of sources to generate design solutions.
Graphic designers work in many different commercial and community contexts across both print and digital media. At this level, the designer is likely to be working in junior or generalist roles. Their work may include or have links to areas such advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design.
Pathways Information
Pathways into the qualification
It is recommended that people entering this qualification possess a Certificate IV qualification (or equivalent vocational expertise) in a field related to graphic design, such as printing and graphic arts. Depending upon specific pathways and competencies achieved, other qualifications in design, information technology and screen and media may also be relevant. The Preparatory Skill Set for Professional Graphic Design Practice is also a suitable pathway.
Pathways from the qualification
People with CUV50311 Diploma of Graphic Design are able to work in a range of professional graphic design roles, often as junior or generalist designers. The conceptual and theoretical content in this qualification also supports learning at higher levels. Graduates may engage in further learning in vocational and higher education through Advanced Diploma and Degree qualifications in graphic design and broader areas of practice, such as digital media or other design disciplines.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Entry Requirements
To enter this qualification, people must be able to demonstrate graphic design skills to support learning at Diploma level. In particular they must be able to provide evidence of their ability to:
- produce multiple examples of graphic design work that respond effectively to different design challenges
- engage with the design process by developing design solutions through research, reflection and the generation and refinement of ideas
- produce typography that supports the overall design solution
- show examples of computer skills using graphic design industry software, which may include multi-page layout and digital manipulation
- apply knowledge of graphic design trends and technologies.
Those skills and knowledge may have been acquired through personal or work experience, or through formal study.
Employability Skills Summary
The following table contains a summary of the employability skills as identified by the visual arts, craft and design industries for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability skill |
Industry/enterprise requirements for this qualification |
Communication |
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Teamwork |
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Problem-solving |
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Initiative and enterprise |
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Planning and organising |
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Self-management |
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Learning |
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Technology |
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Packaging Rules
Total number of units = 19
9 core units plus
10 elective units
The elective units consist of:
- 6 from the list of elective units below
- of the remaining 4 units:
- up to 4 may be from the list of elective units below
- up to 4 may be from a Diploma or above in any currently endorsed Training Package
- up to 3 may be from an accredited course at Diploma level or above.
The elective units chosen must be relevant to the work outcome and meet local industry needs.
Core units
BSBDES403A Develop and extend design skills and practice
CUVACD501A Refine drawing and other visual representation tools
CUVGRD501A Research visual communication history and theory
CUVGRD502A Produce graphic designs for 2-D and 3-D applications
CUVGRD503A Produce typographic design solutions
CUVGRD504A Create and manipulate graphics
CUVGRD505A Design and manipulate complex layouts
CUVGRD506A Develop graphic design practice to meet industry needs
CUVPRP503A Present a body of own creative work
Elective units
Art, craft and design
CUVACD502A Create observational drawings
CUVACD503A Select and refine a specialised drawing technique
CUVACD504A Research and apply light and colour
CUVACD506A Refine 2-D design ideas and processes
CUVACD507A Refine 3-D design ideas and processes
CUVDIG502A Investigate technologies for the creation of digital art
CUVILL501A Develop professional illustrations
Communication design
BSBADV509A Create mass print media advertisements
BSBADV510A Create mass electronic media advertisements
CUVILL401A Research and apply techniques for illustrative work
Communication
BSBCMM401A Make a presentation
Copyright and IP
BSBIPR401A Use and respect copyright
BSBIPR404A Protect and use innovative designs
BSBIPR405A Protect and use intangible assets in small business
Creative thinking
BSBCRT301A Develop and extend critical and creative thinking skills
BSBCRT401A Articulate, present and debate ideas
BSBCRT402A Collaborate in a creative process
BSBCRT501A Originate and develop concepts
E-business
BSBEBU502A Implement e-business solutions
SITXICT001A Build and launch a website for a small business
Design
BSBDES402A Interpret and respond to a design brief
BSBDES501A Implement design solutions
BSBDES502A Establish, negotiate and refine a design brief
Digital media
CUFDIG304A Create visual design components
CUFDIG401A Author interactive media
CUFDIG403A Create user interfaces
CUFDIG501A Coordinate the testing of interactive media products
CUFDIG502A Design web environments
CUFDIG503A Design e-learning resources
CUFDIG506A Design interaction
CUFDIG507A Design digital simulations
CUFPOS402A Manage media assets
CUFSOU301A Prepare audio assets
Industry capability
CUFIND401A Provide services on a freelance basis
CUVIND501B Maintain and apply creative arts industry knowledge
Information technology
ICAWEB501A Build a dynamic website
Marketing
BSBMKG402B Analyse consumer behaviour for specific markets
Occupational health and safety
BSBOHS509A Ensure a safe workplace
Photo imaging
CUVACD512A Work with photomedia in creative practice
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI529A Employ colour management in a digital imaging workplace
CUVPHI530A Prepare digital images for pre-press processing
Printing and graphic arts
ICPPP422C Digitise complex images for reproduction
ICPPP430C Manage colour
ICPPP435C Generate complex imposition
ICPPP484C Set up and operate automated workflow
ICPPR496A* Set up and produce complex digital print
Professional practice
CUAIND401A Extend expertise in specialist field
CUVPRP501A Realise a body of creative work
CUVPRP502A Prepare for sustainable professional practice
Project management
BSBPMG510A Manage projects
BSBWOR501B Manage personal work priorities and professional development
Sustainability
CUVPRP504A Establish and maintain environmentally sustainable creative practice
Writing
BSBWRT401A Write complex documents
BSBWRT501A Write persuasive copy
*Note the following prerequisite unit requirement.
Unit code and title |
Prerequisite unit required |
ICPPR496A Set up and produce complex digital print |
ICPPR384A Set up and produce basic digital print |
Selecting electives for different outcomes
The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but are in no way prescriptive.
Graphic designer with generalist skills base
Core units plus:
- BSBADV509A Create mass print media advertisements
- BSBADV510A Create mass electronic media advertisements
- BSBCRT401A Articulate, present and debate ideas
- BSBIPR401A Use and respect copyright
- BSBMKG402B Analyse consumer behaviour for specific markets
- CUFDIG502A Design web environments
- CUVACD512A Work with photomedia in creative practice
- CUVILL401A Research and apply techniques for illustrative work
- ICPPP430C Manage colour
- ICPPR496A Set up and produce complex digital print
Graphic designer with digital media skills
Core units plus:
- BSBCRT401A Articulate, present and debate ideas
- CUFDIG401A Author interactive media
- CUFDIG403A Create user interfaces
- CUFDIG501A Coordinate the testing of interactive media products
- CUFDIG502A Design web environments
- CUFDIG506A Design interaction
- CUFDIG507A Design digital simulations
- CUVACD512A Work with photomedia in creative practice
- ICAWEB501A Build a dynamic website
- ICPPP430C Manage colour