Modification History
Not applicable.
Unit Descriptor
Unit descriptor |
This unit describes the performance outcomes, skills and knowledge required to produce simple visual illustrations of proposed product presentations and exhibition displays. |
Application of the Unit
Application of the unit |
This unit requires the team member to demonstrate knowledge of design elements and illustration techniques and colour schemes to produce illustrations that depict in situ product presentations and exhibition displays. Frontline visual merchandisers and visual merchandiser supervisors and managers are responsible for this role. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Prerequisite units |
Nil |
Employability Skills Information
Employability skills |
The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
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1 |
Produce product illustrations. |
1.1 |
Use illustration techniques and relevant equipment and materials to depict accurate observation of products. |
1.2 |
Apply shading, tonal scales, contour, variation in weight of line work and balance of negative space to accurately depict products. |
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1.3 |
Accurately reflect colour and finish of sample products. |
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1.4 |
Depict products in correct proportion and to customer specification. |
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2 |
Produce images of objects and interiors. |
2.1 |
Use accurate observation of proportion in sketch illustrations. |
2.2 |
Draw sketches of objects and interiors in perspective. |
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2.3 |
Demonstrate effective contrast of tone, colour and surface in sketch illustrations. |
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2.4 |
Depict in situ mannequins in correct proportion. |
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3 |
Produce interior and exterior colour schemes. |
3.1 |
Negotiate terms of brief and budget limitations with client. |
3.2 |
Produce colour sample boards to demonstrate interior and exterior colour schemes with colours and textures to suit corporate image, target market and promotional themes . |
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3.3 |
Produce store and merchandise colour concepts with accurate specifications and tonal rendering to meet client requirements. |
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4 |
Produce colour schemes. |
4.1 |
Produce colour schemes to suit specific visual merchandising promotional themes. |
4.2 |
Design sketches to reflect the design elements required for the visual identity of the promotion. |
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4.3 |
Use colour visual sketches to demonstrate how the colour scheme will appear in situ. |
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5 |
Produce quick sketches. |
5.1 |
Use a variety of methods, techniques and effects to describe fixtures, product presentations and display points. |
5.2 |
Produce sketches suitable for presentation to industry. |
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Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit:
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The following knowledge must be assessed as part of this unit:
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Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure access to:
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Methods of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Holistic assessment of this unit with other units relevant to the industry sector, workplace and job role is recommended. |
Assessing employability skills |
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification. |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. |
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Illustration techniques may include: |
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Equipment and materials may include: |
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Customers may include: |
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Interior and exterior colour schemes may include: |
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Promotional themes may include: |
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Design elements may include: |
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Unit Sector(s)
Sector |
Retail |
Competency field
Competency field |
Merchandising |