Qualification details

Employability skill 

Industry /enterprise requirements for this qualification include :

Communication 

Effectively and responsively negotiate and share information with relevant personnel within the framework of a retail enterprise structure and culture. Receive and interpret verbal, written and diagrammatic briefs and requests that inform the design, planning and implementation of visual merchandising concepts.

Teamwork 

Participate in visual merchandising teams; working independently to complete projects/tasks. Work as a team member on store display projects and promotions with other visual merchandising team members and/or the wider retail store team. Support and encourage other team members design ideas and use sound interpersonal communication to build trust and respect within the team. Lead visual merchandising project teams; mentoring and supporting other team members.

Problem solving 

Implement retail enterprise visual merchandising standards to create displays, adjusting planning to take account of individual store design, available floor space and stock availability; and responding to instructions, information and feedback supplied by relevant line managers and store staff. Compare and evaluate sales turnover before and after remerchandising given areas.

Initiative and enterprise 

Regularly suggest and implement approaches to visual merchandising projects that enhance achievement of current enterprise/industry visual merchandising design standards in a safe and cost effective manner. Develop and implement merchandising ideas for boutique promotions at local store level. Regularly and actively research key competitors visual merchandising approach and latest local and international trends in store and exhibition design and display.

Planning and organising 

Work to implement visual merchandising standards that contribute to an increase in overall store turnover. Set clear goals for implementing enterprise visual merchandise standards and identify resource requirements and required timelines to achieve outcomes within budget. Work with sales and logistics staff to collect, manage and interpret information on availability of display stock and fixtures needed to plan and organise a display instillation.

Self-management 

Evaluate and monitor own contribution and responsibilities in the achievement of enterprise goals. Establish and follow own work plans and schedules within the context of the work team. Accept responsibility for achieving self directed visual merchandising project/task outcomes. Actively seek feedback and guidance from line manager/s in relation to work quality, personal performance and organisational policies and procedures. Monitor own displays for increased customer interest in and improved sales turnover of displayed stock.

Learning 

Regularly and actively research key competitors visual merchandising approach and latest local and international trends in store and exhibition design and display. Seek and share workplace information product knowledge and design expertise with other team members. Use the internet to research the latest developments in retail visual merchandising

Technology 

Access and safely use a variety of design, word processing, presentation and D Cal lettering software applications as relevant to the project and task.

Develop and verbally present design ideas along with concept visuals that may also include simple sketch designs, illustrations and/or hand or computer developed working drawings and/or 2/3 dimensional rendered concept models of designs; to inform and effectively negotiate with clients in response to a design brief.

QUALIFICATION RULES 

To achieve a Diploma of Visual Merchandising, 32 units must be completed:

• all 26 core units
• 6 elective units.

A minimum of 5 elective units must be selected from the General Elective Units listed below.

A maximum of 5 elective units may be selected from another endorsed Training Package or accredited course. This must be a unit which first appears within a Diploma qualification in the parent Training Package, and which is related to an arts, design or business area appropriate to the workplace context.

Elective units must be additional to those already counted towards a lower level qualification within this Training Package.

In all cases selection of electives must be guided by the job outcome, local industry requirements and the characteristics of this qualification (as per the AQF descriptors).

CORE UNITS 

CUFMEM14A

Create, manipulate and incorporate 2D graphics

CUVDES01A

Apply colour theory in response to a brief

CUVDES02A

Apply the design process to 2-dimensional work in response to a brief

CUVDES03A

Apply the design process to 3-dimensional work in response to a brief

CUVDSP04A

Research and apply the history of design to design practice

CUVVSP11A

Apply techniques to produce digital images

SIRRIND001A

Work effectively as a visual merchandiser

SIRRMER005A

Produce retail visual illustrations

SIRRMER006A

Manufacture visual merchandising support structures

SIRRMER007A

Apply lettering

SIRRMER008A

Produce working drawings

SIRRMER009A

Produce perspective drawings, plans and elevations

SIRRMER010A

Design, construct and maintain props and merchandisers

SIRRMER011A

Develop concept visuals

SIRRMER012A

Maintain display lighting and brief lighting designers

SIRRMER013A

Design and produce store plans and floor layouts

SIRRMER015A

Design merchandisers

SIRXCOM001A

Communicate in the workplace

SIRXMER003A

Monitor in-store visual merchandising display

SIRXMER004A

Manage merchandise and store presentation

SIRXMER006A

Present products

SIRXMER007A

Demonstrate merchandising and category presentation skills

SIRXMPR001A

Profile a retail market

SIRXOHS001A

Apply safe working practices

SIRXOHS002A

Maintain store safety

SIRXQUA002A

Lead a team to foster innovation

ELECTIVE UNITS 

Computer Operations and ICT Management 

CUFMEM06A

Design a multimedia product

CUVCRS03A

Produce computer aided drawings

CUVPHI05A

Use a 35mm SLR camera or digital equivalent

Human Resources Management 

SIRXHRM001A

Administer human resources policy

Management 

BSBSMB404A

Undertake small business planning

SIRXMGT003A

Lead and manage people

Merchandising 

SIRRMER014A

Manage visual merchandising projects

SIRRMER016A

Style merchandise for photography

SIRRMER017A

Design and produce merchandising and in-store presentations

SIRRMER018A

Develop and apply strategies for merchandising and corporate presentation

SIRRMER019A

Present design concepts

SIRRMER020A

Create and implement exhibition space

Occupational Health and Safety 

SIRXOHS003A

Provide a safe working environment

Marketing and Public Relations 

BSBADV512A

Develop an advertising strategy and brief

Working in Industry 

BSBWOR501A

Manage personal work priorities and professional development