Assessment Requirements for SISSPAR005 Develop athlete personal brand

Release: 1

Assessment Requirements for SISSPAR005 Develop athlete personal brand

Modification History

Not applicable.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

build an athlete personal brand in a specific sport that involves:

promoting the personal brand by participating in one traditional media interview

promoting the personal brand by interacting on one social media platform over a period of one week

identifying three opportunities to leverage the personal brand.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

organisational policies and procedures relevant to building an athlete’s personal brand:

protocols for dealing with the media

protocols for interacting with social media

contractual requirements

privacy and confidentiality

legal and ethical considerations related to social media:

cyber security

spamming

copyright

creative commons

responsible use

techniques for interacting with the media:

traditional media:

interview techniques

dealing with difficult questions

social media:

posting updates

responding to comments

providing fresh content

types of personal branding goals and associated brand building strategies:

raise profile of athlete

raise profile of specific sport

raise profile of sponsors

rebuild tarnished personal brand

characteristics of target audiences:

demographics

traditional and social media use

preferred media platforms

sport-specific engagement behaviours.

Assessment Conditions

Skills must be demonstrated in:

a sport-specific environment. This can be a workplace or simulated environment.

Assessment must ensure access to:

sport-specific industry information

computer with internet access

sport-specific contract for an athlete

organisational policies and procedures related to personal branding.

Assessment must ensure use of:

social media platforms and tools

sample athlete contract

media personnel and online athlete supporters.

Assessors must satisfy the Standards for Registered Training Organisations requirements for assessors.

Links

Companion Volume Implementation Guides - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=1ca50016-24d2-4161-a044-d3faa200268b