Assessment Requirements for SIRRMRM008 Develop a merchandise promotional plan

Release: 1

Assessment Requirements for SIRRMRM008 Develop a merchandise promotional plan

Modification History

Not applicable.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

determine organisational merchandise promotional requirements and develop a merchandise promotional plan for execution over a three-month period that includes:

promotional calendar

profiled target audiences

key activities

resource requirements

performance indicators

promotional tools

monitor the performance of a promotional plan, review against performance indicators, and make recommendations for future improvements.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key aspects of legal and ethical requirements as related to merchandise promotional planning and activity:

Australian Consumer Law

Trade Practices Act

privacy

appropriate use of images and text

codes of practice

types of promotional tools:

benefits

limitations

trends in promotional activity and their use for customer engagement and retail promotion

supplier negotiations required to participate in co-operative funding of promotional activities:

rebates

charges

discounts

logistics

markdowns

staff training

in-store support

merchandise returns

comparative promotional options relevant to promotional strategies:

benchmarking

best practice information

competitor information

promotional performance indicators:

exposure achieved

sales achieved

penetration of target market

cost-effectiveness

sustainability considerations, opportunities for and constraints on promotion in the relevant context, and those related to:

economic sustainability of promotional initiatives

resource conservation and waste minimisation

performance indicators for measuring impact of promotional activities

recommendations for strategic responses based on promotional evaluation.

Assessment Conditions

Skills must be demonstrated in a retail environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

organisational marketing strategy and performance information

promotional performance information.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors, and:

have worked in the retail industry for at least three years where they have applied the skills and knowledge within this unit of competency.

Links

Companion Volume Implementation Guide - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=ca051b1b-5101-4ec2-ac1c-49699303188d