Assessment Requirements for SHBXPSM003 Promote a personal services business

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Assessment Requirements for SHBXPSM003 Promote a personal services business

Modification History

Not applicable.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop a comprehensive written marketing plan for a given personal services business to include at least:

business profile and objectives

overview of products and services range and product mix

analysis of four different client groups and their product and services preferences

chosen target group/s for marketing activities and rationale for choice

marketing objectives

analysis of current sales and budgeted projections for sales of three different products and three different services to be promoted

comprehensive description of promotional activities to be used and rationale for choice

comprehensive implementation plan for promotional activities including timelines, responsibilities and performance indicators

methods used to evaluate customer satisfaction with products and services offered

methods used to monitor effectiveness of marketing program

evaluate product and service performance against targets, analyse performance gaps and propose corrective actions for given marketing situations which may or may not be those covered by the above plan.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

for personal services businesses and the organisation in particular:

business objectives

current products and services range and availability of new

different client demographics and their product and service preferences

for a range of traditional, new and emerging marketing strategies and promotional activities:

uses, risks and benefits

efficacy in reaching and appealing to target markets

new and emerging marketing methods, including social media technologies, and the opportunities they present

format and content of sales budgets, sales and stock reports and use in:

projecting sales and profit

analysing product and service performance

methods used to evaluate customer satisfaction with products and services offered

methods used to monitor effectiveness of promotional activities

format and content of marketing plans.

Assessment Conditions

Assessment must ensure use of:

activities that allow the individual to research, develop, implement, monitor and evaluate marketing activities over an extended time period

people with whom the individual can interact for all communication aspects of the unit; these can be:

people in a personal services industry workplace; or

people who participate in role plays or simulated activities within a training organisation

computers, printers and general software programs used to produce marketing plans

the following documents which can be actual documents used by a personal services business or generated by a registered training organisation for the purposes of project and assessment activities:

customer profiles, service history and product and service preferences

sales budgets

sales reports

stock reports

template:

marketing plans

budgets

customer evaluations.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=255d312b-db07-48f2-b6d6-1b0b06c42898