MSTFD5013 Develop merchandising plans for fashion products

Release: 1

MSTFD5013 Develop merchandising plans for fashion products

Modification History

Release 1. Supersedes and is equivalent to LMTFD5013B Develop merchandising plans for fashion products

Application

This unit of competency covers the skills and knowledge required to develop merchandising plans for fashion products.

The unit of competency applies to merchandising activities involving the presentation, sale and promotion of fashion design products. It applies to merchandising of high-volume and low-volume fashion products and accessories to the appropriate market sectors.

Developing merchandising plans may be central to the work role or completed as part of the overall sale of design concepts to clients. Work may be conducted in small to large scale enterprises and may involve individual and team activities.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Pre-requisite Unit

Nil

Competency Field

Fashion design and technology

Unit Sector

Not applicable

Elements and Performance Criteria

Elements describe the essential outcomes.	Performance criteria describe the performance needed to demonstrate achievement of the element.
1	Determine job requirements	1.1	Follow standard operating procedures (SOPs)
1.2	Comply with work health and safety (WHS) requirements at all times
1.3	Use appropriate personal protective equipment (PPE) in accordance with SOPs
1.4	Identify job requirements from specifications, drawings, job sheets or work instructions
2	Prepare to develop merchandising plans	2.1	Analyse merchandising opportunities
2.2	Establish merchandising objectives
2.3	Analyse current merchandising practices and trends for relevance to fashion product
2.4	Determine merchandising budget for fashion design product
3	Develop merchandising plan	3.1	Determine in-store presentation of fashion design
3.2	Determine advertising and promotion of fashion design
3.3	Develop a merchandising plan which details presentation, promotional and advertising activities
4	Assess, document and store merchandising plan	4.1	Assess how effective merchandising plan is in meeting marketing objectives, timing and budget requirements
4.2	Present merchandising plan to client and integrate client response into proposals
4.3	Document merchandising plan according to industry practices
4.4	Document reports on merchandising opportunities and strategies, and present to relevant persons in the workplace, as appropriate

Foundation Skills

This section describes those required skills (language, literacy and numeracy) that are essential to performance.

Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.

Range of Conditions

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.
Workplace procedures include one or more of the following:	requirements prescribed by legislation, awards, agreements and conditions of employment SOPs work instructions oral, written and visual communication quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output housekeeping tasks related to environmental protection, waste disposal, pollution control and recycling WHS practices
Australian Standards include:	the relevant industry or Australian Standards that are current at the time this unit is being undertaken
Merchandising opportunities include the following:	analysing features of fashion product to identify promotional strengths researching target market identifying buying patterns in relation to fashion product analysing distribution outlets for fashion product and their product range, location, target market and merchandising activities
Merchandising objectives include the following:	determining client position and range of fashion products in marketplace establishing merchandising objectives and sales targets with client establishing product pricing strategy and position in market establishing distribution requirements of fashion design
Current merchandising practices include one or more of the following:	point of sale tracking instant communication of sales back to manufacturers overnight replenishment just in-time (JIT) systems point of sale documentation and communication systems sale tracking systems practices of the workplace and merchandising outlet appropriate to the price point of the fashion design and the overall objectives of the client
In-store presentations include one or more of the following:	store layout, display spaces and customer flow fixtures, fittings and mannequins for display of fashion designs, as appropriate to store and the design presentation visuals and arrangements for optimal display of fashion design products folding and packaging requirements information to assist sales staff in selling fashion designs timing of release to store and customers documentation of sales records to monitor effectiveness of merchandising activities pricing policies and procedures
Advertising and promotion of fashion design include one or more of the following:	promotional activities to support sales of fashion design promotional and advertising materials appropriate to fashion design product and client marketing objectives photography and visual representations, as required assessing responses to promotional and advertising activities agreeing on a marketing plan with client
Presentation visuals and arrangements include one or more of the following:	colour and theme arrangements pricing, sizing and styles arrangements total look or accessory arrangements placement of stock on fixtures, fittings and mannequins use of additional props location within the store signage
Pricing policies and procedures include one or more of the following:	marking down of slow moving stock soiled or damaged goods goods close to use-by date end of season stock long term and short term internal and external considerations pricing policies goods and services tax (GST) requirements

Unit Mapping Information

Release 1. Supersedes and is equivalent to LMTFD5013B Develop merchandising plans for fashion products

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=a203ec5c-de7d-406b-b3e1-8f1a9b76e92e