ICAWEB405A Monitor traffic and compile website traffic reports

Release: 1

ICAWEB405A Monitor traffic and compile website traffic reports

Modification History

Release	Comments
Release 1	This Unit first released with ICA11 Information and Communications Technology Training Package version 1.0

Unit Descriptor

This unit describes the performance outcomes, skills and knowledge required to monitor website traffic and compile traffic reports as specified.

Application of the Unit

This unit applies to information technology (IT) personnel responsible for the maintenance of websites.

Licensing/Regulatory Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement but users should confirm requirements with the relevant federal, state or territory authority.

Pre-Requisites

Not applicable.

Employability Skills Information

This unit contains employability skills.

Elements and Performance Criteria Pre-Content

Element	Performance Criteria
Elements describe the essential outcomes of a unit of competency.	Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

Elements and Performance Criteria

1. Select web traffic monitoring tools	1.1 Identify and analyse available site-analysis software according to organisational requirements and website architecture 1.2 Choose and install the most suitable site-analysis software or internet service provider, according to vendor requirements 1.3 Identify the required report options according to organisational requirements and website architecture 1.4 Develop a traffic monitoring program
2. Monitor web traffic	2.1 Specify required traffic reports according to information requirements 2.2 Generate required traffic reports 2.3 Analyse reports to identify improvements to server and site performance 2.4 Apply forecasting methodologies to predict traffic peaks
3. Make recommendations for improvements	3.1 Recommend changes in hardware and software 3.2 Implement changes as directed 3.3 Continue traffic monitoring program as required

Required Skills and Knowledge

This section describes the skills and knowledge required for this unit.

Required skills

communication skills to liaise with clients and staff

literacy skills to:

interpret standards and requirements

write technical reports

numeracy skills to interpret website traffic statistics

planning and organisational skills to develop a traffic monitoring program

technical skills to use current:

webserver logfile analysis software

traffic tracking software

forecasting methodology for identifying traffic peaks.

Required knowledge

problems and challenges that arise related to:

queues and bottlenecks

website security issues

overview knowledge of:

Australian Computer Society Code of Ethics

website copyright and intellectual property requirements

features and functionality of network device drivers

features and functionality of network operating systems

queuing systems

server design and functionality

commonwealth Privacy Act 2000

website architecture

workload metrics

features and functionality of commercially available:

log file analysis software

traffic tracking software.

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the ability to: select and install site-analysis software or internet service provider (ISP) generate and analyse traffic reports recommend and implement changes as required.
Context of and specific resources for assessment	Assessment must ensure access to: analysis software ebusiness website web server appropriate learning and assessment support when required. Where applicable, physical resources should include equipment modified for people with special needs.
Method of assessment	A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct observation of candidate monitoring website traffic verbal or written questioning to assess candidate’s knowledge of policy and procedures related to reporting and understanding website traffic, complex measurements and issues in the internet context review of candidate’s traffic report.
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate. Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed. Indigenous people and other people from a non-English speaking background may need additional support. In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Software may include:	commercial customised in-house packaged.
Organisational requirements may relate to:	preventative maintenance and diagnostic policy problem-solving processes roles and technical responsibilities in the IT department vendor and product service level support agreements work environment.
Information requirements may include:	agendas letters memos minutes other business documents required by the organisation.
Hardware may include:	digital subscriber line (DSL) modems modems or other connectivity devices networks personal computers remote sites servers workstations.

Unit Sector(s)

Web