Assessment Requirements for CUAPHI501 Apply visual communication theory to photo imaging practice

Release: 1

Assessment Requirements for CUAPHI501 Apply visual communication theory to photo imaging practice

Modification History

Release	Comments
Release 1	This version first released with CUA Creative Arts and Culture Training Package version 2.0.

Performance Evidence

Evidence of the ability to:

research visual communication theories to establish their role in the production of photo images

create a body of photo images that apply visual communication in various modes to engage a target audience

evaluate own work for its visual communication impact .

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

outline research techniques relevant to the creative practitioner

describe a range of contexts in which the photo images are used for visual communication

identify the common modes of visual communication and describe the essential features that impact on photo image production

describe common themes used in photo imaging and explain how visual communication is used in their conceptualisation and production

summarise the key commentators and theories on the connection between visual communication and the photo image.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

sources of information on historical and contemporary photo imaging practice

sources of information on theories of visual communication.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=1db201d9-4006-4430-839f-382ef6b803d5