CPPDSM4013A Market property for lease

Release: 1

CPPDSM4013A Market property for lease

Modification History

Not Applicable

Unit Descriptor

Unit descriptor	This unit of competency specifies the outcomes required to market all types of property and businesses for lease. It includes planning, developing a marketing plan, preparing marketing materials, implementing marketing activities, and reviewing and reporting on marketing plans and activities. The unit may form part of the licensing requirements for persons engaged in real estate activities in those States and Territories where these are regulated activities.

Application of the Unit

Application of the unit	This unit of competency supports the work of licensed real estate agents and real estate representatives involved in marketing all types of properties and businesses for lease.

Licensing/Regulatory Information

Refer to Unit Descriptor

Pre-Requisites

Prerequisite units	Nil

Employability Skills Information

Employability skills	The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit of competency is packaged, will assist in identifying employability skills requirements.

Elements and Performance Criteria Pre-Content

Elements describe the essential outcomes of a unit of competency.	Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide.

Elements and Performance Criteria

ELEMENT	PERFORMANCE CRITERIA
1 Develop marketing plan for property.	1.1 Potential tenant profile and benefits of effectively marketing property for lease are discussed with landlord. 1.2 Strategies and timeframe for marketing property, including possible marketing activities, are discussed with landlord. 1.3 Costs of different marketing strategies and activities are discussed with landlord. 1.4 Marketing plan for property is prepared and presented to landlord in line with agency practice. 1.5 Marketing plan, including marketing activities and budget, is agreed with landlord.
2 Check marketing materials.	2.1 Marketing materials that reflect agreed property and agency marketing plan are developed within agreed budget and timeframes. 2.2 Marketing materials are checked for accuracy and compliance with agency and legislative requirements.
3 Implement marketing activities.	3.1 Persons involved in marketing property for lease are briefed on their roles and responsibilities to ensure success of marketing activities. 3.2 Marketing activities are implemented in line with agreed marketing plan and budget. 3.3 Responsibility is assigned for ongoing monitoring of marketing activities. 3.4 Marketing activities are implemented that comply with agency practice, ethical standards and legislative requirements. 3.5 Landlord is kept informed of progress of marketing activities according to agency practice and legislative requirements.
4 Review and report on marketing activities and plan.	4.1 Marketing activities are reviewed against aims and objectives of marketing plan. 4.2 Feedback on outcomes of marketing activities is sought using reliable methods and verifiable data according to agency practice. 4.3 Need for alternative marketing activities and adjustments to marketing plan are assessed in consultation with relevant people if property proves difficult to lease. 4.4 Effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities. 4.5 Costs and time lines are analysed to evaluate and improve future marketing initiatives. 4.6 Conclusions are prepared from verifiable evidence and advice is provided on future marketing initiatives.

Required Skills and Knowledge

REQUIRED SKILLS AND KNOWLEDGE
This section describes the essential skills and knowledge and their level, required for this unit.
Required skills: ability to communicate with and relate to a range of people from diverse social, economic and cultural backgrounds and with varying physical and mental abilities analytical skills to interpret documents such as legislation, regulations and property documentation application of risk management strategies associated with advising clients on approaches to marketing properties for lease computing skills to access agency databases, send and receive emails and complete standard forms online decision making and problem solving skills to analyse situations and make ethical marketing decisions consistent with legislative and ethical requirements literacy skills to access and interpret a variety of texts, including legislation, regulations and rules of ethics; prepare general information and papers; prepare marketing materials and marketing plans; and complete standard forms negotiation skills to assist landlords to decide on marketing activities, budgets and timeframes numeracy skills to calculate and interpret data, such as costs of marketing activities, and to ensure compliance with agreed marketing budgets planning, organising and scheduling skills to implement marketing plans research skills to identify and locate documents and information to prepare marketing plans for specified properties.
Required knowledge and understanding: ethical standards associated with marketing properties for lease factors considered in review of effectiveness of marketing strategy, plan, activities and materials factors influencing choice of marketing strategy marketing activities, including: advertising, including print and electronic media agency property guide brochures direct marketing business-to-business marketing inspections mail-outs networking open house signboards seminars targeting markets by service type internet and online advertising, including web pages, virtual tours and online directories marketing budget marketing materials marketing plan marketing strategies for: businesses commercial properties development properties, including subdivision and multi-unit sites industrial properties residential properties retail properties rural properties principles underpinning effective marketing materials, including: action attention desire interest relevant federal, and state or territory legislation and local government regulations relating to: anti-discrimination and equal employment opportunity consumer protection, fair trading and trade practices employment and industrial relations financial services OHS privacy property management risks and risk management strategies strategies if properties prove difficult to lease.

Evidence Guide

EVIDENCE GUIDE

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Overview of assessment	This unit of competency could be assessed through practical demonstration of marketing properties and businesses for lease. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence. The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment.
Critical aspects for assessment and evidence required to demonstrate competency in this unit	A person who demonstrates competency in this unit must be able to provide evidence of: implementing marketing activities for the lease of all types of property in line with agency practice, ethical standards and legislative requirements knowledge of agency practice, ethical standards and legislative requirements associated with marketing all types of property for lease planning and developing marketing plans for the lease of all types of property in line with agency practice, ethical standards and legislative requirements preparing marketing materials for the lease of all types of property in line with agency practice, ethical standards and legislative requirements reviewing and reporting on marketing activities associated with the lease of all types of businesses.
Context of and specific resources for assessment	Resource implications for assessment include: access to suitable simulated or real opportunities and resources to demonstrate competence assessment instruments that may include personal planner and assessment record book access to a registered provider of assessment services. Where applicable, physical resources should include equipment modified for people with disabilities. Access must be provided to appropriate learning and/or assessment support when required. Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed. Validity and sufficiency of evidence require that: competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the person's competence all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence where assessment is for the purpose of recognition (RCC/RPL), the evidence provided will need to be current and show that it represents competency demonstrated over a period of time assessment can be through simulated project-based activity and must include evidence relating to each of the elements in this unit. In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed.

Range Statement

RANGE STATEMENT

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.

Tenant profile may include:	tenant property requirements buying intentions tenant financial capacity timeframe for lease.
Marketing activities may include:	advertising, including print and electronic media agency property guide brochures direct marketing business-to-business marketing inspections mail-outs networking open house signboards seminars targeting markets by service type internet and online advertising, including web pages, virtual tours and online directories.
Marketing plan may include:	advertising and promotional materials prepared and scheduled advertising budget aims and objectives of the marketing plan inspection of property by agency consultants inspections scheduled property listed in agency property guide prospective tenants contacted board advising of lease prepared and ordered as per schedule landlord advised of advertising and marketing procedures and costs target group identified for marketing plan timeframe for marketing activities vendor advised on optimal property presentation web-based advertising arranged.
Persons may include:	agency principal business broker licensed real estate agent real estate representative stock and station agent support staff.
Monitoring of marketing activities may include:	enquiry records expenditure feedback from prospective tenants feedback from consultants feedback from landlord.
Information on progress may include:	agency input into marketing of property approaches and enquiries regarding the property costings perception of levels of interest and worth of current marketing strategies possible changes in marketing activities and plan strategies used in marketing and promoting property.
Strategies if property proves difficult to lease may include:	revising advertising budget modifying advertising copy and promotional materials involving other agencies.
Verifiable evidence may include:	checklists notes qualitative and quantitative data records and testimonies.

Unit Sector(s)

Unit sector	Property development, sales and management

Competency field

Competency field	Real estate