BSB41307 Certificate IV in Marketing

Revision Number: 2

BSB41307 Certificate IV in Marketing

Modification History

Release	Comments
Release 2	Qualification updated in BSB07 Business Services Training Package version 6.0 Codes of some units have been updated.

Description

Descriptor

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.

Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

direct marketing officer

market research assistant

marketing coordinator

marketing officer

public relations officer.

Pathways Information

Qualification pathways

Pathways into the qualification

Preferred pathways for candidates considering this qualification include:

BSB30110 Certificate III in Business or other relevant qualification

or

with vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activities but without formal marketing qualifications.

Pathways from the qualification

BSB51207 Diploma of Marketing or a range of Diploma qualifications

Licensing/Regulatory Information

There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.

Entry Requirements

There are no entry requirements for this qualification.

Employability Skills Summary

EMPLOYABILITY SKILLS QUALIFICATION SUMMARY
BSB41307 Certificate IV in Marketing The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability skill	Industry or enterprise requirements for this qualification include:
Communication	conducting marketing communications for a variety of target markets or audiences making a presentation to clients or a group of colleagues
Teamwork	working with team members to complete marketing communication activities working with team members to identify and allocate business resources
Problem-solving	diagnosing problems in the allocation and use of business resources taking action to resolve issues arising when conducting work activities
Initiative and enterprise	collecting information and market intelligence on expected market growth areas identifying, evaluating and suggesting marketing opportunities
Planning and organising	planning and implementing strategies to improve client relationships planning promotional activities, such as product launches
Self-management	managing own time to ensure targets are met
Learning	maintaining knowledge of products and services participating in ongoing professional development activities
Technology	using a computer-based program to develop an audio-visual presentation selecting and using business technology suitable for a task

Packaging Rules

Total number of units = 10 4 core units plus 6 elective units 3 of the elective units must be selected from the elective units listed below. 3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level. If not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification. Elective units must be relevant to the work outcome, local industry requirements and the qualification level. Core units BSBCMM401A Make a presentation BSBMKG401B Profile the market BSBMKG402B Analyse consumer behaviour for specific markets BSBMKG408B Conduct market research Elective units Advertising BSBADV405A Perform media calculations Customer service BSBCUS402B Address customer needs BSBCUS403B Implement customer service standards E-business BSBEBU401A Review and maintain a website Financial management BSBFIM501A Manage budgets and financial plans International business BSBINT401B Research international business opportunities IT analysis and design BSBITA401A Design databases IT use BSBITU301A Create and use databases Marketing BSBMKG409A Design direct response offers BSBMKG410A Test direct marketing activities BSBMKG411A Analyse direct marketing databases BSBMKG412A Conduct e-marketing communications BSBMKG413A Promote products and services BSBMKG414B Undertake marketing activities BSBMKG415A Research international markets BSBMKG416A Market goods and services internationally Occupational health and safety BSBOHS407A Monitor a safe workplace Product skills and advice BSBPRO401A Develop product knowledge Public relations BSBPUB401A Develop and apply knowledge of public relations industry BSBPUB402A Develop public relations campaigns BSBPUB403A Develop public relations documents Relationship management BSBREL401A Establish networks BSBREL402A Build client relationships and business networks Research BSBRES401A Analyse and present research information Risk management BSBRSK401A Identify risk and apply risk management processes Sales BSBSLS407A Identify and plan sales prospects BSBSLS408A Present, secure and support sales solutions Sustainability BSBSUS301A Implement and monitor environmentally sustainable work practices Workplace effectiveness BSBWOR401A Establish effective workplace relationships Writing BSBWRT401A Write complex documents