BSB40107 Certificate IV in Advertising

Revision Number: 1

BSB40107 Certificate IV in Advertising

Modification History

Not applicable.

Description

Descriptor

This qualification reflects the role of individuals who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior advertising practitioner.

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

account coordinator

assistant art director

assistant account planner

copywriter

media assistant

media buyer

media planner.

Pathways Information

Qualification pathways

Entry requirements

There are no entry requirements for this qualification.

Pathways into the qualification

Preferred pathways for candidates considering this qualification include:

BSB30110 Certificate III in Business or other relevant qualification

or

with vocational experience in assisting advertising team leaders, supervisors or managers to conduct advertising activities but without formal advertising qualifications.

Pathways from the qualification

BSB50107 Diploma of Advertising or a range of other Diploma qualifications

Licensing/Regulatory Information

Licensing, legislative, regulatory or certification considerations

There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.

Entry Requirements

Not applicable.

Employability Skills Summary

EMPLOYABILITY SKILLS QUALIFICATION SUMMARY
BSB40107 Certificate IV in Advertising The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability skill	Industry or enterprise requirements for this qualification include:
Communication	interpreting the needs of internal and external customers listening to and understanding workplace information
Teamwork	applying teamwork skills to a range of workplace situations seeking feedback from colleagues about work performance
Problem-solving	determining the effect of a delay in an aspect of production of an advertising campaign determining the target market for a product or service making changes to draft advertisements in response to pre-test information
Initiative and enterprise	adapting to new and emerging situations being creative in response to workplace problems, changes and challenges arising from advertising campaign testing
Planning and organising	collecting, analysing and organising workplace data scheduling production activities for advertising campaigns
Self-management	following workplace documentation, such as codes of practice and operating procedures monitoring and obtaining feedback on work performance and development
Learning	identifying new skills and professional development activities researching and acting on opportunities for improvement and sources of learning
Technology	monitoring technological developments and responding accordingly using business technology to record and analyse data

Packaging Rules

Packaging Rules Total number of units = 10 5 core units plus 5 elective units 3 of the elective units must be selected from the elective units listed below. 2 elective units may be selected from elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package. If not listed below, one unit may be selected from either a Certificate III or Diploma level. Elective units must be relevant to the work outcome, local industry requirements and the qualification level. Core units BSBADV402B Conduct pre-campaign testing BSBADV403B Monitor advertising production BSBADV404B Schedule advertisements BSBMKG401B Profile the market BSBMKG402B Analyse consumer behaviour for specific markets Elective units Advertising BSBADV405A Perform media calculations BSBADV406A Buy and monitor media BSBADV407A Apply media analysis and processing tools BSBADV408A Review advertising media options BSBADV503B Coordinate advertising research BSBADV507B Develop a media plan BSBADV509A Create mass print media advertisements BSBADV510A Create mass electronic media advertisements BSBMKG523A Design and develop an integrated marketing communication plan Creative thinking BSBCRT501A Originate and develop concepts Customer service BSBCUS401A Coordinate implementation of customer service strategies BSBCUS402A Address customer needs Financial administration BSBFIA402A Report on financial activity General administration BSBADM409A Coordinate business resources Interpersonal communication BSBCMM401A Make a presentation IT support BSBITS401A Maintain business technology Marketing BSBMKG408B Conduct market research BSBMKG409A Design direct response offers BSBMKG412A Conduct e-marketing communications BSBMKG413A Promote products and services BSBMKG414B Undertake marketing activities Occupational health and safety BSBOHS407A Monitor a safe workplace Public relations BSBPUB401A Develop and apply knowledge of public relations industry BSBPUB402A Develop public relations campaigns BSBPUB403A Develop public relations documents Product skills and advice BSBPRO401A Develop product knowledge Relationship management BSBREL401A Establish networks BSBREL402A Build client relationships and business networks Research BSBRES401A Analyse and present research information Risk management BSBRSK401A Identify risk and apply risk management processes Sustainability BSBSUS301A Implement and monitor environmentally sustainable work practices Writing BSBWRT401A Write complex documents BSBWRT501A Write persuasive copy Imported units CUFWRT401A Edit text CUFWRT402A Write extended stories