Assessment Requirements for BSBPUB502 Develop and manage complex public relations campaigns

Release: 1

Assessment Requirements for BSBPUB502 Develop and manage complex public relations campaigns

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

prepare a complex public relations campaign plan containing the organisation’s objectives, messages and strategies, risk assessment, roles and responsibilities, scheduling, budgetary and resource requirements

engage external suppliers where appropriate

implement a complex public relations campaign effectively

monitor the success of campaign.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

summarise key provisions of relevant legislation, codes of practice and national standards that affect public relations

outline a range of media vehicles and explain the factors to consider before using them

describe techniques for managing complex public relations projects

explain techniques used to identify and manage risks.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the public relations field of work and include access to:

office equipment and resources

examples of public relations communication documents

case studies and, where possible, real situations

interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10