Assessment Requirements for BSBPUB403 Develop public relations documents

Release: 1

Assessment Requirements for BSBPUB403 Develop public relations documents

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

research, design, develop, test, implement and evaluate a range of public relations documents intended to communicate different concepts to different audiences.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

outline principles, practices and theories of marketing, media, and public relations.

summarise current issues and trends which affect the public relations industry

explain the importance of gathering information about target market segments

outline methods of evaluating results of public relations documents

outline key provisions of relevant legislation, codes of practice and national standards that affect public relations campaigns

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the public relations field of work and include access to:

public relations documents

office equipment and resources

case studies and, where possible, real situations.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10