Assessment Requirements for BSBMKG609 Develop a marketing plan

Release: 1

Assessment Requirements for BSBMKG609 Develop a marketing plan

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to identify organisational objectives and:

devise, document and present a marketing plan including:

evaluation of marketing opportunity options

marketing strategies that utilise existing strengths and opportunities and develop resources and expertise as needed to meet objectives

marketing tactics that are legal, ethical, achievable and can be reviewed

costs, scheduling, responsibilities and accountabilities for tactics

strategic use of marketing approaches and marketing mix

rationale for objectives and chosen strategies and tactics

adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

summarise organisational structure, products and services and overall strategic and marketing objectives

outline common marketing opportunity options including:

strategic alliances and cooperative business models

new products or services to target specific markets

greater market penetration with existing products or services

take-overs

new businesses and franchising

other options relevant to the organisation

outline common marketing strategies and marketing approaches

explain processes to ensure marketing strategies, approaches and marketing mix align to organisation’s objectives and are legal, ethical and achievable

outline the legislative and regulatory context of the organisation as relevant to the marketing plan.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

relevant legislation, regulations, standards and codes

relevant workplace documentation and resources

case studies and, where possible, real situations

interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10