Assessment Requirements for BSBMKG605 Evaluate international marketing opportunities

Release: 1

Assessment Requirements for BSBMKG605 Evaluate international marketing opportunities

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

document and present an evaluation of various international marketing opportunities including:

analysis of global business environment

assessment of social, cultural, political and economic factors impacting selection of market opportunities

risk assessment for each opportunity considered

analysis of financial viability of selected international marketing opportunities.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

outline relevant Australian and international standards, policies and guidelines, including those covering:

environmental matters

human rights

labour relations

packaging

risk management

electronic commerce

identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations

explain the role of the Organisation for Economic Cooperation and Development (OECD)

identify and describe key features of the country or countries being considered for market entry or penetration, including:

crosscultural communication and negotiation styles

global and country specific economic, social and industry directions, trends, practices and techniques.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

information sources on countries and markets being considered for entry or further penetration

office equipment and resources

examples of previous international marketing evaluation documents, strategic plans and marketing plans.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10