Assessment Requirements for BSBMKG603 Manage the marketing process

Release: 1

Assessment Requirements for BSBMKG603 Manage the marketing process

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

monitor marketing performance across an organisation by comparing performance against key performance indicators

effectively communicate marketing objectives to relevant personnel in accordance with organisation requirements

provide feedback, mentoring and coaching to staff

capitalise on over-performance or minimise underperformance against marketing objectives.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

summarise economic, social and industry directions, trends and practices

outline different organisational structures, roles, responsibilities and policies

describe own/relevant industry product and service knowledge

explain principles of marketing, strategic analysis and strategic management

summarise statistical and data evaluation techniques to measure marketing performance.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

office equipment and resources

interaction with others

case studies and, where possible, real situations.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10