Assessment Requirements for BSBMKG527 Plan social media engagement

Release: 1

Assessment Requirements for BSBMKG527 Plan social media engagement

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 2.0.

Performance Evidence

Evidence of the ability to:

specify a target audience for social media engagement to meet client or organisational requirements

research online behaviours and identify typical responses and journeys

review and select social media platforms to meet requirements

ensure social media interactions maintain consistent message to brand and develop trust

monitor and react positively to changes in the social media space.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

identify existing legislation and policy relevant to social media

compare current social media platforms against key industry functions

explain the typical response characteristics of users to common social media interventions

list the current major tools and techniques used to engage users on social media

explain the different performance measures used to evaluate social media engagement.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to:

relevant legislation and regulations

communications equipment and technology

relevant workplace documentation and resources

case studies or, where possible, real situations

industry software packages and apps (where applicable).

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10