BSBMKG438 Implement and monitor advertising production

Release: 1

BSBMKG438 Implement and monitor advertising production

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 7.0.

Application

This unit describes the skills and knowledge required to implement and monitor advertising production, including establishing the initial media requirements, booking advertising production and developing a monitoring report.

The unit applies to individuals in an entry-level position who are not expected to supervise the work of others but are required to have a broad knowledge of advertising media. These individuals may be responsible for media planning, media buying or advertising within an advertising team.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Elements and Performance Criteria

ELEMENT	PERFORMANCE CRITERIA
Elements describe the essential outcomes.	Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Prepare to implement advertising production	1.1 Confirm advertising and media requirements according to creative brief, organisational and legislative requirements 1.2 Develop media schedule 1.3 Analyse and select suppliers for production process 1.4 Seek approval from relevant stakeholders
2. Implement advertising production	2.1 Book advertising space and time 2.2 Negotiate pricing with supplier 2.3 Lodge advertisement 2.4 Report status of initial implementation to relevant stakeholders
3. Monitor advertising production	3.1 Establish and confirm post-production activities with required stakeholders 3.2 Identify and rectify issues with advertising production within scope of own responsibility 3.3 Develop monitoring report 3.4 Establish procedures for ongoing monitoring

Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.

Skill	Description
Numeracy	Uses mathematical techniques to identify cost and schedule requirements within budgetary constraints
Reading	Identifies and interprets textual information to determine and confirm advertising, media and procedural requirements
Writing	Produces clear and legible reports in required format documenting key findings
Teamwork	Applies negotiation skills to establish understanding and reach agreement Uses a range of strategies to establish connections when communicating with relevant personnel to seek and share information
Self-management	Systematically gathers and analyses all relevant information and evaluates options to decide on appropriate research strategy
Planning and organising	Determines job sequence and works logically and systematically to undertake clearly defined tasks to deadlines Uses scheduling experiences to suggest adjustment or improvement to organisational procedures
Problem solving	Recognises and takes responsibility for addressing unforeseen problems in complex work contexts
Technology	Uses digital technologies and systems to locate information, and enter data accurately Uses familiar digital technologies and systems to locate, organise and present information

Unit Mapping Information

Supersedes and is equivalent to:

BSBADV404 Schedule advertisements

BSBADV408 Review advertising media options.

Supersedes but is not equivalent to:

BSBADV402 Conduct pre-campaign testing

BSBADV403 Monitor advertising production

BSBADV405 Perform media calculations

BSBADV406 Buy and monitor media

BSBADV407 Apply media analysis and processing tools.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10