Assessment Requirements for BSBMKG438 Implement and monitor advertising production

Release: 1

Assessment Requirements for BSBMKG438 Implement and monitor advertising production

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 7.0.

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

implement and monitor the production of at least two advertisements.

In the course of the above, the candidate must:

confirm media and selected means to advertise according to the creative brief

apply organisational policies and procedures relevant to advertising production

use appropriate industry technology

organise timing and distribution of advertisements and negotiate costs with media sellers.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

industry products and services including media types and media vehicles

legal and ethical requirements for the advertising industry

principles of advertising and marketing mix

organisational policies and procedures for costing and scheduling advertisements.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

creative brief

software required to implement and monitor advertising plans

relevant organisational policies and procedures

relevant organisational scheduling procedures.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10