Assessment Requirements for BSBMKG409 Design direct response offers

Release: 1

Assessment Requirements for BSBMKG409 Design direct response offers

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

design and test a range of direct response offers which meet organisational marketing objectives

develop a pricing structure, customer service levels and relevant support materials for a product or service

present a direct response offer for a product or service

use a range of office equipment (telephones, internet) and software (databases) to formulate and refine direct response offers.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

explain typical components of design offers

list the vehicles for gathering customer feedback

describe the types of direct marketing sales, including support material requirements

describe the factors that affect pricing of offers.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

relevant workplace documentation and resources

case studies and, where possible, real situations.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10