Assessment Requirements for BSBADV404 Schedule advertisements

Release: 1

Assessment Requirements for BSBADV404 Schedule advertisements

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

identify and confirm media and the chosen means to advertise in accordance with the media plan for an advertisement

locate and analyse organisational policies and procedures relevant to media schedules

use appropriate industry technology

organise timing and distribution of advertisements and negotiate costs with media sellers for an advertisement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

explain industry products/services such as media types and media vehicles

outline legal and ethical requirements for the advertising industry

describe principle of advertising as it relates to marketing mix

outline organisational policies and procedures for scheduling advertisements.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – advertising field of work and include access to:

workplace information systems

business technology and office equipment

media plan

organisational policies and procedures

organisational scheduling procedures.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10