Unit of competency details

Elements and Performance Criteria 

Element 

Performance Criteria 

1

Conduct market research 

1.1

Market segments  are profiled using appropriate research techniques 

1.2

Disposable income and discretionary spending patterns for specific market segments are determined from relevant sources 

1.3

Economic concepts  are evaluated to determine competitors

2

Develop pricing strategy 

2.1

Cost factors impacting on supply of current leisure and recreation service are identified and break even point for service delivery is determined

2.2

Participant willingness to pay is measured and evaluated against competitors using economic techniques 

2.3

A competitive pricing structure is determined in accordance with organisational business and performance plans and current leisure and recreation service delivery objectives 

3

Implement pricing strategy  

3.1

Internal customers are educated on pricing strategy in accordance with organisational communication policies and procedures 

3.2

Awareness collateral  for the market place is determined and distributed in accordance with organisational budgets

4

Maintain competitive pricing strategy 

4.1

Systems and procedures are implemented to monitor and respond to factors affecting pricing structure of current leisure and recreation service delivery

4.2

Systems and procedures are implemented to monitor and respond to pricing structures of competing services

4.3

Systems and procedures are implemented to regularly review supply costs and seek economic benefits from partnership opportunities  and additional sources of funding 

Evidence Guide 

The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statements

Critical aspects of evidence to be considered 

Assessment must confirm integrated demonstration of all elements of competency and their performance criteria, in particular the ability to

Research and analyse data on disposable income levels and discretionary spending patterns to identify market segments

Use economic techniques to determine participant willingness to pay

Identify of competitors

Cost services competitively and in accordance with organisational business and performance plans

Implement systems to monitor and respond to variances in supply and competitors pricing

Proactively seek new ways of minimising cost

Interdependent assessment of units 

This unit must be assessed after attainment of competency in the following unit(s)

Nil

This unit must be assessed in conjunction with the following unit(s)

Nil

For the purpose of integrated assessment, this unit may be assessed in conjunction with the following unit(s)

SRXINU008A Develop and implement a leisure and recreation tourism strategy

Required knowledge and skills 

Required knowledge

An understanding of the principles of equity

Activity specific knowledge of recreation and leisure activities

A conceptual foundation for practice in the recreation industry

Required skills

Strong research skills to identify disposable income levels and discretionary spending patterns

Analytical skills to identify and evaluate opportunities

Strong communication skills to solicit and disseminate information

Ability to select and use appropriate technology

Resource implications 

Physical resources - assessment of this competency will require access to

a real or simulated work environment

appropriate documentation and resources normally used in the workplace

literature and texts including current journals and articles

Human resources - assessment of this competency will require human resources consistent with those outlined in the Assessment Guidelines. That is, assessors (or persons within the assessment team) must

be competent in this unit but preferably be competent in the unit at the level above

be current in their knowledge and understanding of the industry through provision of evidence of professional activity in the relevant area

have attained the mandatory competency requirements for assessors under the Australian Quality Training Framework (AQTF) as specified in Standard 7.3 of the Standards for Registered Training Organisations 

Consistency in performance 

Competence in this unit must be assessed over a period of time in order to ensure consistency of performance over the Range Statements and contexts applicable to the work environment

Context for assessment 

This unit of competency must be assessed in the context of leisure and recreation in Australia. For valid and reliable assessment the sport or recreation activity should closely replicate the work environment. The environment should be safe, with the hazards, circumstances and equipment likely to be encountered in a real workplace

This unit of competency should be assessed through the observation of processes and procedures, oral and/or written questioning on required knowledge and skills and consideration of required attitudes

Where performance is not directly observed and/or is required to be demonstrated over a "period of time" and/or in a "number of locations", any evidence should be authenticated by colleagues, supervisors, clients or other appropriate persons

KEY COMPETENCIES 

Collect, Analyse&Organise Information

Communicate Ideas&Information

Plan&Organise Activities

Work with Others&in Teams

Use Mathematical Ideas&Techniques

Solve Problems

Use Technology

2

2

2

1

2

3

2

These levels do not relate to the Australian Qualifications Framework. They relate to the seven areas of generic competency that underpin effective workplace practices.

The three levels of performance (1, 2 and 3) denote the level of competency required to perform the task:

Use routine approaches

Select from routine approaches

Establish new approaches

Collecting , analysing and organising information  - Determining disposable income levels and discretionary spending patterns

Communicating ideas and information  - to internal and external customers information related to the pricing strategy

Planning and organising activities  - to source data and disseminate outcomes

Working with teams and others  - to source market intelligence and generate awareness of pricing strategy

Using mathematical ideas and techniques  - to plot and predict demand-supply relationship, calculate equilibrium price and marginal productivity

Solving problems  - to determine such factors as supply and demand, costs and benefits and expenditures

Using technology  - Using research databases, the Internet and other sources to collate market intelligence and for calculation techniques

Please refer to the Assessment Guidelines for advice on how to use the Key Competencies.

Range Statements 

The Range Statements provide advice to interpret the scope and context of this unit of competence, allowing for differences between enterprises and workplaces. The Range Statements relate to the unit as a whole and helps facilitate holistic assessment. In addition, the following Range Statements may be present for this particular unit of competency

RANGE STATEMENT 

CATEGORIES 

Awareness collateral 

[all categories]

brochures

e-mails

electronic files

flyers

Internet

newsletters

Communication policies and procedures 

[all categories]

e-mail updates

memos

organizational meetings

team meetings

workshops

Economic concepts 

[all categories]

cost and benefit

opportunity cost

merit goods/service, ie, a good that society, usually government, deems is undervalued by consumers in normal market exchanges, eg, subsidies price

private goods/service, ie, use of good/service by one person prevents use by others

public goods/services, ie, the use of good/service by one person does not prevent use by other, eg, national defence, clean environment

Economic techniques 

[all categories]

break-even point

comparative advantage

cost and benefit

demand curves against supply curves

disposable income

economies of scale

elasticity of demand

equilibrium price

income effect

marginal productivity

opportunity cost

Funding 

[all categories]

capital including user income

grants

patronage

revenue including sponsorship

Market segments 

[all categories]

demographics based on

age brackets

culture

employment patterns

gender

geographical locations

income brackets

Objectives 

[all categories]

operating profits

participation levels

quality assurance procedures

Partnership opportunities 

[all categories]

health care

leisure and recreation merchandising and retailing

other services, eg, discounts

programs and events

service endorsement

tourism

Research techniques 

[all categories]

electronic, eg, Internet

internal and external documents

paper based, eg, surveys

personal contact, eg, meetings, interviews or questionnaires

resource material such as industry magazines, journals, periodicals and newspaper articles

Sources 

[all categories]

articles, eg, newspapers, industry magazines and newsletters, academic journals

government agencies, eg,

Australian Bureau of Statistics, eg, Census data, Household Expenditure Surveys

Australian Sports Commission

Bureau of Tourism Research

Reserve Bank of Australia

Sport and Recreation Ministers' Council

government departments at all levels, eg,

Austrade

Department of Industry, Science and Resources,

Department of Communications, Information Technology and the Arts

State Department's of Sport and Recreation

other economic and social indicators

web sites