Unit of competency details

SITXMPR501 - Obtain and manage sponsorship (Release 1)


Usage recommendation:
Supersedes and is equivalent to SITXFIN006A - Obtain and manage sponsorshipRe-categorised to Marketing and Public Relations. 17/Jan/2013
Is superseded by and equivalent to SITXMPR006 - Obtain and manage sponsorship Equivalent  Unit updated to meet the Standards for Training Packages. 02/Mar/2016

ReleaseRelease date
1 1 (this release) 18/Jan/2013

Training packages that include this unit

Qualifications that include this unit

CodeSort Table listing Qualifications that include this unit by the Code columnTitleSort Table listing Qualifications that include this unit by the Title columnUsage RecommendationRelease
SIT60212 - Advanced Diploma of EventsAdvanced Diploma of EventsSuperseded1-3 
SIT50312 - Diploma of HospitalityDiploma of HospitalitySuperseded1-3 
SIT60313 - Advanced Diploma of HospitalityAdvanced Diploma of HospitalitySuperseded
RGR40508 - Certificate IV in Racing Services (Racing Administration)Certificate IV in Racing Services (Racing Administration)Deleted
CUA50513 - Diploma of Live Production DesignDiploma of Live Production DesignSuperseded1-4 
SIS50712 - Diploma of Sport and Recreation ManagementDiploma of Sport and Recreation ManagementSuperseded1-2 
SIT50212 - Diploma of EventsDiploma of EventsSuperseded1-2 
SIT60112 - Advanced Diploma of Travel and TourismAdvanced Diploma of Travel and TourismSuperseded1-3 
RGR50208 - Diploma of Racing Services (Racing Administration)Diploma of Racing Services (Racing Administration)Deleted
SIT50412 - Diploma of Holiday Parks and ResortsDiploma of Holiday Parks and ResortsSuperseded1-3 
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SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080399 Business And Management, N.e.c.  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080399 Business And Management, N.e.c.  07/Aug/2013 
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Modification History

The version details of this endorsed unit of competency set are in the table below. The latest information is at the top.





Replaces and is equivalent to SITXFIN006A Obtain and manage sponsorship.

Re-categorised to Marketing and Public Relations.

Unit Descriptor

This unit describes the performance outcomes, skills and knowledge required to obtain and manage sponsorship for a business activity, product, service or event. It requires the ability to determine sponsorship requirements, source and negotiate with potential sponsors and manage sponsorship arrangements.

Application of the Unit

This unit applies to any tourism, travel, hospitality or event sector where sponsorship is sought to support business or community activities. Sponsorship may relate to a one-off activity, such as an event, or to ongoing operations, such as sponsorship of a particular service.

It applies to senior coordinators and mangers who operate independently, have responsibility for others and are responsible for making a range of financial and operational decisions. They may work under the overall guidance of event organising committees.

Licensing/Regulatory Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.


Not applicable.

Employability Skills Information

This unit contains employability skills.

Elements and Performance Criteria Pre-Content

Elements and Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Determine sponsorship requirements and opportunities.

1.1 Identify sponsorship requirements in consultation with colleagues .

1.2 Develop targets for sponsorship based on financial parameters of the activity.

1.3 Identify items , activities or projects  to be sponsored to meet the needs of the organisation.

1.4 Identify potential sponsors  based on potential sponsor appeal, the nature of the activity and previous approaches.

2. Source sponsorship.

2.1 Develop sponsorship materials  in a clear, concise and professional format to include a full breakdown of costs and benefits.

2.2 Distribute and present sponsorship materials according to agreed targets.

2.3 Undertake follow up promotion and negotiation with potential sponsors.

2.4 Discuss and negotiate additional opportunities with the sponsor.

2.5 Make written sponsor contracts or agreements to include full details of commitments made by both parties.

3. Service sponsors.

3.1 Brief colleagues on details of sponsorship arrangements.

3.2 Organise activities according to sponsorship agreement ensuring all agreements are honoured.

3.3 Monitor and evaluate activities and make required adjustments.

3.4 Provide and request feedback from the sponsor.

3.5 Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.

3.6 Maintain and distribute accurate and current sponsorship documentation  throughout the process.

3.7 Liaise and follow up with sponsor to initiate future cooperative approaches.

Required Skills and Knowledge

This section describes the skills and knowledge required for this unit.

Required skills 

  • communication skills to liaise and negotiate with sponsors and mange their participation
  • critical thinking skills to evaluate a potential sponsor’s best fit with the business activities or projects
  • initiative and enterprise skills to identify and action opportunities to obtain sponsorship
  • literacy skills to:
  • read and interpret details of the business activities or projects to be sponsored and complex sponsorship contracts or agreements
  • research potential sponsors that are aligned with the business activities or projects
  • write sponsorship materials and agreements expressing complex business ideas and proposals
  • numeracy skills to evaluate budgets and interrogate or use a range of financial data to inform sponsorship activities
  • planning and organising skills to organise sponsorship activities according to agreements
  • problem-solving skills to monitor activities, identify sponsorship servicing deficiencies and make required adjustments
  • self-management skills to take responsibility for sourcing and managing sponsorship arrangements
  • teamwork skills to brief colleagues on details of sponsorship arrangements
  • technology skills to design effective sponsorship proposals.

Required  knowledge 

  • for the particular industry sector and business type:
  • a range of business activities or events which would appeal to sponsors
  • potential sponsorship opportunities and sources of finance
  • protocols for sponsor contact
  • packages that can be offered to sponsors
  • a range of formats for and inclusions of sponsorship proposals
  • features of sponsorship contracts and agreements:
  • legal requirements to supply services as contracted and ramifications of failure to comply
  • sponsor reporting expectations and requirements.

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment 

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the ability to:

  • determine sponsorship requirements and obtain and manage sponsorship for a business activity, product, service or event
  • monitor and manage sponsorship arrangements over a period of time
  • develop clear, concise and professional sponsorship proposals
  • integrate knowledge of practices and protocols for accessing sponsorship opportunities
  • effectively communicate and negotiate with sponsors.

Context of and specific resources for assessment 

Assessment must ensure use of:

  • a real or simulated tourism, hospitality or event industry business operation, product, service or event that a sponsor can be involved in
  • computers, printers and software packages currently used by the tourism, hospitality and event industries to design effective sponsorship proposals
  • current commercial sponsorship contracts
  • sponsors to allow the individual to communicate, negotiate and manage sponsorship arrangements.

Method of assessment 

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

  • project activities that allow assessment of the individual’s ability to initiate and manage sponsorship
  • evaluation of sponsorship packages and proposals produced by the individual
  • oral or written questioning to assess knowledge of sponsorship practices and protocols for accessing sponsorship opportunities
  • review of portfolios of evidence and third-party workplace reports of on-the-job performance by the individual.

Guidance information for assessment 

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:

  • BSBCMM401A Make a presentation
  • BSBPMG510A Manage projects
  • SITXEVT503 Manage event staging components
  • SITXMGT501 Establish and conduct business relationships
  • SITXMPR404 Coordinate marketing activities.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Colleagues  may include:

  • customers
  • event organisers
  • funding bodies
  • management
  • management committees.

Items , activities or projects  may include:

  • entertainment
  • individual awards within an awards program
  • meals
  • one-off promotional activities or projects
  • ongoing organisational activities, such as an annual publication
  • overall event or activity sponsorship
  • permanent or temporary exhibitions
  • physical items, such as satchels
  • social events
  • speaker sessions
  • sporting components
  • travel.

Potential sponsors  may include:

  • community organisations
  • educational institutions
  • existing sponsors
  • government agencies
  • individuals
  • industry organisations or professional associations
  • investors
  • private companies.

Sponsorship materials  may include:

  • electronic presentations
  • printed promotional material.

Sponsorship documentation  may include:

  • activity reports or schedules
  • attendance figures
  • contracts
  • feedback documentation
  • financial records.

Unit Sector(s)


Competency Field

Marketing and Public Relations