Unit of competency
Modification History
Not applicable.
Application
This unit describes the performance outcomes, skills and knowledge required to create a displays and stands for promotional purposes. It requires the ability to identify the objectives of the promotion, determine the audience, select all display components and assemble the display or stand.
The unit applies to all industry sectors. Individuals working with some level of independence create displays at promotional events or within their own workplaces. This includes sales and marketing personnel, managers and owner-operators of small businesses. Displays may be used to promote any product, service, event; group of products cooperatively marketed, or city, region or tourism precinct.
This unit does not cover the skills of a specialist display designer or visual merchandiser.
The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Competency Field
Marketing and Public Relations
Unit Sector
Cross-Sector
Elements and Performance Criteria
ELEMENTS |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Make preparations for display or stand. |
1.1. Determine display or stand objectives. 1.2. Obtain operational information to assist in display or stand preparation to allow time for adequate planning. 1.3. Plan display or stand to meet target audience needs. 1.4. Select and organise adequate display supplies and transportation arrangements according to display plan. 1.5. Identify need for, and seek assistance from, display specialists where appropriate. |
2. Create display or stand. |
2.1. Create or dress display or stand, making creative use of available materials and supplies. 2.2. Consider the elements and principles of design in creating the display. 2.3. Use display techniques that maximise visual appeal of display and reflect nature of product or service being promoted. 2.4. Use display equipment correctly and safely. 2.5. Check display or stand to ensure safety of colleagues and customers. 2.6. Disassemble display safely and according to organisational procedures. |
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement. |
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SKILLS |
DESCRIPTION |
Reading skills to: |
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Numeracy skills to: |
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Unit Mapping Information
Supersedes and is equivalent to SITXMPR002 Create a promotional display or stand.
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=68c40a93-e51d-4e0f-bc06-899dff092694