Modification History
Not applicable.
Unit Descriptor
Unit descriptor |
This unit describes the performance outcomes, skills and knowledge required to build a basic website to meet business needs, including selecting a hosting service and appropriate web development software, planning the website structure and undertaking the actual construction of the site. It requires the technical skills and knowledge typically needed by a business that elects to develop its own site rather than access the services of IT professionals. This unit satisfies the requirements of BSBEBUS506A Plan and develop a business website, in the Business Services Training Package. BSBEBUS506A has been customised to articulate the technical skills required for building a website and define the scope of skills and knowledge required. |
Application of the Unit
Application of the unit |
This unit describes a skill relevant to any business within the service industries and applies to the full range of industry sectors and environments. It is particularly relevant to those in small businesses who develop their own websites. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Prerequisite units |
Nil |
Employability Skills Information
Employability skills |
The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
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1 |
Plan website structure. |
1.1 |
Develop website style and structure to suit the business purpose and intended target audience according to business website strategy. |
1.2 |
Identify and include appropriate features and capabilities within the website structure. |
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1.3 |
Determine layout and navigation requirements in relation to appearance, readability, links and ease of operation . |
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1.4 |
Identify and apply accessibility requirements for website to ensure maximum accessibility. |
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1.5 |
Document structure clearly and accurately to facilitate an efficient development process. |
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1.6 |
Develop and integrate appropriate interactive forms into the website structure to capture customer data. |
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1.7 |
Select authoring tools and software based on website requirements. |
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1.8 |
Identify and integrate website security requirements into the development process. |
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2 |
Develop website content. |
2.1 |
Select and use business information to create website content according to business website strategy. |
2.2 |
Define appropriate information for inclusion in interactive forms based on the purpose of the form. |
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2.3 |
Adapt information for inclusion on the web to ensure site is clear, scannable and readable. |
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2.4 |
Use language style and tone suited to business image to be conveyed and intended target audience. |
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2.5 |
Integrate content features into the website according to website structure and plan. |
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2.6 |
Check content for accuracy, currency and relevance according to website plan and purpose. |
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3 |
Create website pages. |
3.1 |
Create a plan for website pages and active links to meet layout and navigation requirements. |
3.2 |
Select page titles and key words to reflect business purpose and website content, and to assist access via search engines. |
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3.3 |
Improve page presentation by adding features to enhance web pages. |
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3.4 |
Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous. |
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3.5 |
Use appropriate techniques to create interactive forms within website pages. |
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3.6 |
Create all pages to be consistent with site design specifications. |
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4 |
Select and use a web hosting service. |
4.1 |
Identify relevant sources of information on web hosting options . |
4.2 |
Evaluate different web hosting services and select according to business and technical requirements. |
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4.3 |
Upload files to selected web hosting service according to technical requirements and business agreements. |
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5 |
Test and critically evaluate website. |
5.1 |
Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation. |
5.2 |
Evaluate effectiveness of interactive forms to ensure that required sales data is collected for the business. |
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5.3 |
Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model. |
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5.4 |
Identify any problems, develop a range of strategies to solve them and select appropriate and sustainable solutions. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit:
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The following knowledge must be assessed as part of this unit:
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Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure:
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Methods of assessment |
A range of assessment methods should be used to assess the practical skills and knowledge required to build and launch a website. The following examples are appropriate for this unit:
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Assessing employability skills |
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role. |
BSBITU301A Create and use databases |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. |
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Business purpose may include: |
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Website features and capabilities may involve: |
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Ease of operation may include: |
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Authoring tools and software may include a wide range of text editors and commercial applications such as: |
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Security requirements may include: |
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Content features may include: |
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Page presentation may include: |
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Features to enhance web pages may include use of: |
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Linked pages may include: |
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Relevant sources of information on web hosting options may include: |
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Unit Sector(s)
Sector |
Cross-Sector |
Competency field
Competency field |
Computer Operations and ICT Management |