Modification History
The version details of this endorsed unit of competency set are in the table below. The latest information is at the top.
Version |
Comments |
1.0 |
N Replaces but not equivalent to SITXEVT009A Develop event concepts. Re-written and based on BSBCRT501A Originate and develop concepts. Unit now more fully articulates the creative process of developing event concepts. |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to explore and refine ideas for event concepts, and to progress those concepts to the point where they can be made operational.
Application of the Unit
Events are diverse in nature and this unit is relevant to any type of event coordinated in any industry context, including the tourism, hospitality, sport, cultural and community sectors. Sometimes the concept development phase is undertaken in parallel with feasibility analysis or the event bidding process.
This unit applies to event managers who operate with significant autonomy and who are responsible for making a range of strategic event management decisions.
They may work in event management companies, in event venues, or in organisations that organise their own events.
The unit does not include the specialist concept development undertaken by experts such as writers, technical specialists or lighting, sound, exhibition, set or costume designers. Consultation with relevant experts, however, may be a key aspect of overall event concept development.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Evaluate and explore needs and opportunities. |
1.1 Research and evaluate existing information that informs new concept development. 1.2 Expand the potential of new ideas through exploration of opportunities beyond the obvious . 1.3 Evaluate factors that impact event concept development. 1.4 Develop preliminary ideas on innovative and different ways to address needs and opportunities in consultation with relevant stakeholders . |
2. Develop a range of creative approaches. |
2.1 Use creative thinking techniques to generate innovative and creative concepts. 2.2 Challenge, test and experiment with different concepts as part of a collaborative process. 2.3 Evaluate event concepts in terms of suitability for the target audience or purpose, feasibility and commercial potential. 2.4 Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed. 2.5 Identify resources required to achieve desired outcomes. 2.6 Evaluate and select strategies for achieving desired outcomes. 2.7 Present proposed concepts in an appropriate format. |
3. Refine concepts. |
3.1 Ensure concept development process is open to ongoing refinement and testing. 3.2 Seek input and feedback on concepts from relevant stakeholders. 3.3 Seek specialist advice on creative and technical aspects of proposals as required. 3.4 Compare concepts with best practice examples of similar products, programs, processes or services. 3.5 Use creative and practical criteria to determine the advantages and disadvantages of different concepts. 3.6 Evaluate constraints on the realisation of concepts. 3.7 Refine proposals based on analysis and feedback. |
4. Progress concepts to operational stage. |
4.1 Verify the operational practicality and cohesiveness of the concept through consultation and analysis. 4.2 Develop implementation specifications from refined concepts. 4.3 Present specifications to relevant parties for approval, funding or approval. 4.4 Facilitate effective planning and implementation through timely provision of information on the concept relevant stakeholders. 4.5 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
|
Required knowledge |
|
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
|
Overview of assessment |
|
Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
|
Context of and specific resources for assessment |
Assessment must ensure use of:
|
Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
|
Guidance information for assessment |
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:
|
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
|
Information may include: |
|
Exploration of opportunities beyond the obviou s may involve: |
|
Stakeholders may include: |
|
Creative thinking techniques may include: |
|
Creative and practical criteria may relate to: |
|
Operational practicality and cohesiveness may relate to: |
|
Implementation specifications may include: |
|
Unit Sector(s)
Cross-Sector
Competency Field
Events