Modification History
The version details of this endorsed unit of competency set are in the table below. The latest information is at the top.
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1.0 |
New unit. |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to identify the ramifications of a crisis on a customer and to respond with assistance and support. It requires the ability to identify and interpret information relevant to the crisis, provide customer crisis care and organise operational services to assist the customer in crisis.
Application of the Unit
This unit applies to all tourism, travel, hospitality and event sectors. It has particular application to accommodation providers, tour operators, retail travel agencies and inbound tour operators.
The crisis would be significant and could involve the death, injury, illness or psychological trauma of a customer. It does not cover more operational circumstances, such as the loss of travel documents, passports and money.
This unit applies to people who operate independently or with limited guidance from others. This includes senior tour coordinators, senior retail travel consultants, hotel duty managers, guides, and tour managers who are able to use significant discretion and judgement to respond to customer crises.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Identify and acknowledge the crisis. |
1.1 Ascertain the scope and severity of the customer crisis. 1.2 Consider impacts on customer ability to continue in service participation. 1.3 Consider the impacts on other customers. 1.4 Access and interpret information relevant to the crisis. 1.5 Acknowledge the incident as a customer crisis and communicate details to key people . |
2. Provide customer crisis care. |
2.1 Identify symptoms of customer trauma . 2.2 Monitor and assess the severity of customer trauma. 2.3 Provide sympathetic and sensitive support and reassurance to the customer. 2.4 Avoid pitfalls in crisis care when communicating with customers. 2.5 Provide recommendations to the customer. |
3. Organise services to assist the customer. |
3.1 Develop an action plan to manage the crisis. 3.2 Promptly identify and access sources of assistance. 3.3 Assist the customer to access service providers . 3.4 Minimise disruption to other customers and maintain their services. 3.5 Organise operational services to assist the customer in crisis. 3.6 Involve key people in the management of the customer crisis and integrate their perspective. 3.7 Provide explicit details of progress with and final confirmations of operational services to the customer and key people. |
4. Evaluate and debrief customer crisis management. |
4.1 Evaluate the crisis management process to determine the effectiveness of the response. 4.2 Debrief and complete all reports. 4.3 Provide recommendations for improvements to future crisis management practices. 4.4 Seek assistance to cope with any personal trauma experienced. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure use of:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Customer may include: |
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Information relevant to the crisis may be sourced from: |
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Customer crisis may include: |
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Key people may include: |
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Trauma may involve: |
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Reassurance may relate to advice about: |
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Pitfalls in crisis care may include: |
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Recommendations may include: |
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To assist the customer may involve: |
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Service providers may include: |
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Operational services may include: |
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Unit Sector(s)
Cross-Sector
Competency Field
Crisis Management