Unit of competency details

SITXCRI001 - Respond to a customer in crisis (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 03/Mar/2016

Usage recommendation:
Supersedes and is equivalent to SITXCRI401 - Respond to a customer in crisis• Equivalent • Unit updated to meet the Standards for Training Packages. 02/Mar/2016

Training packages that include this unit

Qualifications that include this unit


SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 110101 Hospitality 

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 110101 Hospitality 09/Aug/2016 
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Unit Of competency

Modification History

Not applicable.


This unit describes the performance outcomes, skills and knowledge required to identify the ramifications of a crisis on a customer and to respond with assistance and support. It requires the ability to identify and interpret information relevant to the crisis, provide customer crisis care, and organise operational services to assist the customer in crisis.

The crisis would be significant and could involve the death, injury, illness or psychological trauma of a customer. It does not cover more operational circumstances, such as the loss of travel documents, passports and money.

This unit applies to individuals who operate independently or with limited guidance from others. This includes senior tour coordinators, senior travel consultants, hotel duty managers, guides, and tour managers who are able to use significant discretion and judgement to respond to customer crises.

The unit applies to all tourism, travel, hospitality and event sectors. It has particular application to accommodation providers, tour operators, travel agencies and inbound tour operators.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Pre-requisite Unit


Competency Field

Crisis Management

Unit Sector


Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and acknowledge the crisis.

1.1.Determine scope and severity of customer crisis.

1.2.Consider impacts on customer ability to continue in service participation.

1.3.Consider impacts on other customers.

1.4.Access and interpret information relevant to crisis.

1.5.Acknowledge the incident as a customer crisis and communicate details to key people.

2. Provide customer crisis care.

2.1.Identify symptoms of customer trauma.

2.2.Monitor and assess severity of customer trauma.

2.3.Communicate with affected customer in line with organisational customer care, and communication and confidentiality standards.

2.4.Provide recommendations to customer in a manner consistent with customer care standards.

3. Organise services to assist customer.

3.1.Develop an action plan to manage the crisis.

3.2.Promptly identify and access sources of assistance.

3.3.Assist the customer to access service providers.

3.4.Minimise disruption to other customers and maintain their services.

3.5.Organise operational services to assist customer in crisis.

3.6.Involve key people in managing customer crisis and integrate their perspectives.

3.7.Provide explicit details of progress with and final confirmations of operational services to customer and other key people.

4. Evaluate and debrief customer crisis management.

4.1.Evaluate crisis management process to determine effectiveness of response.

4.2.Debrief and complete all reports.

4.3.Provide recommendations for improvements to future crisis management practices.

4.4.Seek assistance to cope with own or colleagues’ personal trauma experienced during crisis.

Foundation Skills

Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement.



Reading skills to:

  • comprehend information and reports on customer crisis and service arrangements.

Writing skills to:

  • document succinct action plans and accurate and complex crisis management reports.

Oral communication skills to:

  • discuss details of customer crisis with key internal and external people.

Numeracy skills to:

  • calculate immediate costs of service provision to the customer.

Learning skills to:

  • research sources of assistance for the customer.

Problem-solving skills to:

  • evaluate the severity of the impact of the crisis on the customer.

Initiative and enterprise skills to:

  • provide sympathetic and sensitive support to the customer.

Self-management skills to:

  • take responsibility for managing a customer in crisis.

Unit Mapping Information

SITXCRI401 Respond to a customer in crisis


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=68c40a93-e51d-4e0f-bc06-899dff092694


Assessment requirements

Modification History

Not applicable.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

  • respond with customer crisis care to at least three different customer crises
  • identify ramifications of each of the above customer crises through:
  • discussions with affected customer and their friends, family and/or travelling companions
  • where available and appropriate, related reports from:
  • medical and emergency services
  • police
  • staff, contractors and suppliers
  • organise the following operational services where required to assist the above affected customers in line with availability of assistance, advice and support and organisational customer care, communication and confidentiality standards:
  • accommodation
  • cancellation of forward travel and tourism services
  • flights and ticketing to repatriate the customers
  • repatriation of bodies via:
  • airlines
  • consulates
  • funeral directors
  • high commissions
  • travel insurance companies.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

  • common customer crisis situations relevant to the tourism, travel, hospitality and event sectors:
  • accident, assault or mugging
  • family crisis and need for repatriation
  • major injury or illness
  • natural death, accidental death or suicide
  • incident resulting in psychological trauma
  • key symptoms of trauma
  • sources of medical and counselling assistance
  • communication techniques for supporting and reassuring customers
  • key people with whom to communicate in a customer crisis situation:
  • colleagues:
  • managers
  • operational staff
  • peers
  • supervisors
  • family members
  • personnel in the controlling office:
  • event management organisation
  • inbound tour operator
  • outbound tour wholesaler
  • professional conference organiser
  • travel agency
  • tour operator
  • personnel from suppliers on an extended tour
  • travel insurance provider personnel
  • travelling companions
  • professional standards in crisis care communications
  • operational services used to manage customer service and repatriation arrangements
  • role of key external people and organisations in managing a customer crisis
  • recommendations relating to customer crisis situations:
  • cancel the remainder of touring arrangements and return home
  • contact travel insurance provider
  • rebook a replacement holiday
  • report incident to the police
  • seek medical assistance
  • seek professional counselling
  • formats for and inclusions of incident reports
  • specific organisation:
  • roles and responsibilities of key staff members
  • procedures for reporting and managing customer incidents.

Assessment Conditions

Skills must be demonstrated in an operational tourism, travel, hospitality or events environment where a customer is in crisis. This can be:

  • an industry workplace
  • a simulated industry environment.

Assessment must ensure access to:

  • customer service arrangements or itineraries
  • customer crisis information
  • current industry procedures for reporting and managing customer incidents
  • customers in crisis with whom the individual can interact; these can be:
  • customers in an industry workplace who are assisted by the individual during the assessment process; or
  • individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=68c40a93-e51d-4e0f-bc06-899dff092694

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